May 2003 | Vol. II - No. V


 
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Features

Science & Nature

Science Toys Dig Up Fun and Education
Any budding Indiana Jones will have a field day with today’s excavation and history kits... Full Story >>

Ask the Experts: Science and Nature Toys

Industry Overview: Blinded By Science

Forces of Nature: Science Toys are Fun2

Retail Strategies:
Experimenting with New Markets

Product Spotlight:
Leaders in Science and Nature Education Reach Out to Children

Product Spotlight: New Plush Lines Ape the Color and Sounds of Wildlife

Industry Trends:
Custom Plush Spreads Out


Patriotic Plush: Military Bears™ are Here to Help

Aurora World Takes the Middle Path

Product Review: Mattel’s Hot Wheels Celebrates its 35TH Anniversary with HIGHWAY 35

Industry Overview:

Toy Cars and Trucks


New Models for Summer: New Fast and the Furious Diecast Cars Poised at the Starting Line


Bikes and Riding Toys
Roll on with Style

Bicycle Sales Taking
New Turns
Industry: 2002 Showed
Major Gains in Online
Toy Sales

Top Ten


TOP 10 TOYS RANKED ON DOLLARS

1.  LEAPPAD BOOKS ASST LEAPFROG
2.  YU-GI-OH! PHARAOH UNLMTD BLISTER KONAMI
3.  TRIVIAL PURSUIT 20TH EDITION HASBRO GAMES
For the rest of the Top 10, click here

TOP 10 TOYS RANKED ON UNITS SOLD
1.  HOT WHEELS BASIC CARS MATTEL
2.  YU-GI-OH! PHARAOH UNLMTD BLSTR KONAMI
3.  YU-GI-OH! MAGIC RLR UNLMTD BLISTER KONAMI
For the rest of the Top 10, click here

TOP 10 TOY ITEMS INTRODUCED IN 2003, RANKED ON DOLLARS
1.  SPIDERMAN BUMP N GO PLAYWELL TOYS
2.  MCFARLANE'S SPORTS PICKS NHL 4 ASST MCFARLANE TOYS
3.  JUSTICE LEAGUE 4 ASST MATTEL
For the rest of the Top 10, click here

Source: The NPD Group / NPD Funworld® / TRSTS® Dora Radwick 516-625-6190



ToyShow Preview & Highlights


Play Invasion: War Toys Take A Step Up


Cool_Company


The Real Stuff: Action Products Find Inspiration in Today’s Heroes


Action Products Inc. got its start in the educational toy market in 1977 as a distributor to museums and took the leap into manufacturing...


Real_Retailer
 


Playing Around the World: Ambassador Toys is a Global Marketplace

It really is a small world at Ambassador Toys in San Francisco. Walking into this unique store, you soon find yourself wandering the globe...

Books

Bibbity, Bobbity, Bang Bang:
  Inventive Children’s Books
Summer Book Review

Commentary


Turning Gross Into Gold: Science Toys Discover Fun for All Types of Kids

Most people, whether children or adults, have strong feelings about science: they either love it or go glassy-eyed at the sound of the word...

Design_Inspiration
 


The Geometry of the Universe: Zometool Construction Sets Stand on Science


...Oversized molecule models hang from the ceiling of the children’s section, drawing curious customers of all ages...


New_Hot_and_Unusual


Highly Suspect
Game manufacturer HABA, well-known in Germany and throughout Europe, has only recently begun marketing its games in the United States...
Iraqi War is in the Cards
From Ernie Pyle’s elegant accounts of the day-to-day life of the American G.I. in World War II to CNN’s round-the-clock coverage, America continues to welcome the sounds and sights of war into their living rooms...
Smart Kids Roll the Dice
Following up its December 2002 Parent’s Choice Seal of Approval, Outset Media is debuting four new games in their popular Professor Noggin’s Card Games series...

 


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Retailer Survey

May Survey:

When do you begin placing orders for Summer merchandise?

9% September—December
34% January—February
38% March—April
16% May—June
3% I knew I forgot something this month

How does your business fare during the Summer months?
19%
Increases sharply
38% Increases slightly
31% The same as other non-Holiday-Season months
9% Decreases slightly
3% Decreases sharply
0% I order for the Holidays, then go to Hawaii

What types of products do you sell the most of during Summer?

16% Inflatables, kites, sports-oriented toys
3% Bicycles and rideable toys
3% Board games/Travel-ready toys
16%
All of the above
49% No major changes in any category
13% Whatever is on sale

Does your business have strategies in place to drive Summer sales?
10%
Longer hours
23% Promote outdoor and activity-oriented toys
7% Hold arts and crafts workshops
33% New advertising placements
17% All of the above
10% Bring on the dunk-tank!

Do you look for new Summer retail strategies from:
13%
The Web
0% Industry Magazines
19% Peers
68% All of the above
0% Like I said, I’ll be on the beach, dude

 

   

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