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TDmonthly's Toy Fair 2009 Highlights

Whether you went to Toy Fair 2009 or not, TDmonthly Magazine has coverage you don't want to miss! Coverage includes Products of the Day and Toy Fair Photo Reports, as well as What Buyers are Saying and Exhibitor Tips.

Day 2 - Monday, February 16th

Products of the Day

Rebelle Friendship Bags by REBELLE INC.
So, why call them Rebelle Friendship Bags? Because each Friendship bag unzips to become two bags which can then be shared between best friends. Each style is available in two color ways so each friend gets a different color. Girls can exchange halves to create a dual colored bag which symbolizes that they are BFF's. Each handbag also contains a secret code which gives them special access to the Rebelle website and the Rebelle Girlz...Holly, Rosie Shaye, Lola, Allegra, Sophie, and Kaia. These six girls from around the world, meet at summer camp and instantly became best friends forever.

SEE THE FULL LIST


Toy Fair Booth Specials

We've collected Toy Fair booth specials, and will be adding more each day.

GO TO LIST OF TOY FAIR BOOTH SPECIALS


Toys in the News

TIA Presents Toy Of The Year Awards at Toy Fair 2009. February 16, 2009 — The Toy Industry Association (TIA) presented its Toy of the Year Awards (TOTY) Sunday evening, and the big winner was Spin Master for its Bakugan Battle Brawlers Battle Packs, which took home two awards, plus Property of the Year honors for the Bakugan property overall. Educational Toy of the Year, recognizing a toy that, through play, helps children develop special skills and/or knowledge, went to LeapFrog’s LeapFrog TAG Reading System. Two inductions to the Toy Industry Hall of Fame were also made: Joan Ganz Cooney, the co-founder of Sesame Street Workshop; and Jack Pressman (deceased), founder of Pressman Toy. For a complete list of all the other TOTY winners, visit the TIA.

Board Games Up 6% in 2008. February 16, 2009 — Despite the overall 3% decline in U.S. Toy Sales, board game sales climbed 6% in 2008, reaching $794 in sales in the U.S., according to NPD Group.


Feature Articles

"Law of the Land" Forces Compliance Amid Confusion

"Well-intentioned laws sometimes end up having unintended consequences."

That statement, made by Chairman Nancy Nord of the U.S. Consumer Product Safety Commission, embodied the reason for this year's Toy Safety Update Seminar at Toy Fair 2009, during which TIA and government officials discussed the cause and implementation of the Consumer Product Safety Improvement Act passed in August 2008.    READ FULL ARTICLE



Find Julie!

Retailers: Spot TDmonthly Magazine's Toy Fair Correspondent, Julie Jones, on the trade show floor and win FREE ACCESS to our nine-chapter eBook, "In the BLACK: TDmonthly's Essential Toy Retailing Tips" — a $79 value! Just give Julie your business card and your thoughts on Toy Fair '09, and we'll send you a login link to the eBook via email.


What Buyers are Saying

"We saw some very, very fun balancing bikes for toddlers that were just the right height, not too tall." (Top Bikes). "Also really cool are the EzyRollers ... they're like PlasmaCars on steroids. Metal frames, adjustable from kid to adult." — Alicia and Roger Smith, owners of Imagination Station in Juneau, Alaska

"We're also looking forward to seeing the four new additions from the Green Toy[s] company, and the Ecotronics [by Russimco] were neat ... the idea behind those is great." — Margaret Warner, owner of The Toy Store in Lawrence, Kansas

"I made a point to do the specialty section first this year, and have been surprised. There's a lot of new stuff this year that I wasn't expecting to see." — Janet Gregory, owner of Owner the Rainbow Toy Store in Anchorage, Alaska

"I was very happy to see the non-battery operated playsets with the lower price points [at Sprig Toys]. Wader has brought in a lot of infant items with lower prices ... little infant roller-grip trucks and a smaller version of their seven-story garage that has a 60 some dollar retail. I do a lot with their products." — Linda Hamm, owner of Early Work Toy Station in Petaluma, California

"The P'kolino orange table and chairs ... we really liked that one. That orange is a very 'in' color. [Toy Fair] is very promising this year ... we've seen a lot of good things so far. Especially interesting things in the downstairs (specialty source)." — Nancy Stanek, owner of Toys Et Cetera, Chicago, Illinois

Click here to add your own comments.


Exhibitor Tip of the Day

"A salesman must always start with the marketplace and work backward. Always guide the booth engagement by asking strategic probing questions to attain increasingly specific information about the prospect’s real objectives and current challenges." — Charles W. Allen, The C.W. Allen Group


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