Directory of Toy Manufacturers and Toy Wholesalers and Toy Distributors. Top Selling Toys. Most Wanted Toys

Top 3 Toys Everyone Wants Right Now

Our editors track what's actually selling. These three are flying off Amazon's Toys & Games Best Sellers list this October, and each one makes an easy holiday gift.

No. 1

NeeDoh Squishmas Advent Calendar

by Schylling

A 24-door Christmas countdown with a mini NeeDoh squeeze toy behind every door. Each "teenie" is about 1.25 inches tall, in a mix of shapes and textures.

Why it's hot

NeeDoh is one of the year's biggest sensory-toy crazes, and this calendar is in the top 5 of Amazon's Toys & Games Best Sellers as the holiday countdown approaches.

Pros

24 surprises stretch the fun over a full month
Screen-free, tactile play
Minis double as stocking stuffers or class rewards

Cons

Toys are small (about 1.25")
Only fun if opened Dec. 1-24, so buy before December

Best for: Ages 3+; squishy-toy fans and family holiday countdowns
$29.99 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 2

LEGO Star Wars Advent Calendar 2026 set 75456 box

LEGO Star Wars Advent Calendar 2026 (75456)

by LEGO

A Mandalorian-themed countdown with a mini build behind every door. It includes The Mandalorian and Grogu in holiday sweaters, Moff Gideon, Carson Teva and a Jawa, plus 8 mini vehicles like the Razor Crest and an X-wing.

Why it's hot

It's a top-10 item on Amazon's Toys & Games Best Sellers, and with Grogu front and center it works for kids and adult Star Wars fans alike.

Pros

Minifigures plus mini builds in every calendar
Pieces add on to other LEGO Star Wars sets
Shipped and sold by Amazon.com at time of writing

Cons

Mini builds are small and simple
Theme is Mandalorian-only, so not for every Star Wars fan

Best for: Ages 6+; Star Wars fans and LEGO builders
$30.00 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 3

Buzz Lightyear Interactive Talking Action Figure

by Disney Store

Disney Store's official 12-inch (30 cm) Buzz from Toy Story. It says 10+ phrases, has pop-out wings, a flashing arm laser and a karate-chop action, and it's fully articulated.

Why it's hot

After this summer's Toy Story 5 release, this classic Buzz is in the top 15 of Amazon's Toys & Games Best Sellers.

Pros

Lights, sounds and movie-style phrases
Interacts with other Toy Story figures for extra phrases
Batteries (3 AAA) included

Cons

Highest price of the three
Contains a small battery, so supervise young kids
Phrases are English only

Best for: Ages 3+; Toy Story fans and big holiday "wow" gifts
$39.95 (price at time of writing, Oct 13, 2026)

Check price on Amazon

Top 3 Board Games for Kids Right Now

These three are on Amazon's Board Games Best Sellers list this October, and each one is easy for kids to learn.

No. 1

Sorry! Board Game

by Hasbro Gaming

The classic race-to-home game. Draw a card, move your pawns, and slide or bump other players back to Start for "sweet revenge."

Why it's hot

It's No. 2 on Amazon's Board Games Best Sellers list right now.

Pros

Simple card-driven moves, no dice to lose
Mixes luck with real choices on each card
Under $10 at time of writing

Cons

Getting sent back to Start can upset younger kids
Small pawns and cards need to be kept track of

Best for: Family game night with school-age kids
Players: 2-4 | Play time: Not listed on Amazon | Ages: 6+
$8.98 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 2

Hasbro Gaming Connect 4 strategy board game box

Connect 4 Strategy Board Game (Amazon Exclusive)

by Hasbro Gaming

Drop discs into the grid and be the first to get four in a row. This edition adds a blue Blocker Disc for new ways to block your opponent.

Why it's hot

It's No. 3 on Amazon's Board Games Best Sellers list right now.

Pros

Learn it in under a minute
Builds planning and pattern skills
Blocker Disc adds a twist for kids who know the classic

Cons

Two players only
Discs are small and easy to lose

Best for: Head-to-head play between siblings or a kid and parent
Players: 2 | Play time: Not listed on Amazon | Ages: 6+
$12.42 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 3

Hedbanz Picture Guessing Game

by Spin Master Games

Put a picture card in your headband, then ask yes-or-no questions to figure out what you are. Guess 3 cards correctly to win. This 2nd edition has 6 new headbands.

Why it's hot

It's in the top 20 of Amazon's Board Games Best Sellers list right now.

Pros

Picture cards, so early readers can play
Gets everyone talking and laughing
Up to 6 players

Cons

Headbands may not fit every head comfortably
Can be hard for the youngest players to ask good questions

Best for: Parties, sleepovers and mixed-age family nights
Players: 2-6 | Play time: Not listed on Amazon | Ages: 6+
$16.99 (price at time of writing, Oct 13, 2026)

Check price on Amazon

#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are accurate as of the date shown and may change.

Top 3 Board Games for Adults Right Now

From party games to strategy, these three are on Amazon's Board Games Best Sellers list this October.

No. 1

Hues and Cues

by USAOPOLY

A color-guessing party game. The cue giver uses one- or two-word clues to steer everyone toward one of 480 color squares on the board.

Why it's hot

It's in the top 10 of Amazon's Board Games Best Sellers list right now.

Pros

Handles big groups, 3 to 10 players
Simple rules, quick to teach
No two rounds play the same

Cons

Players with color-vision differences may struggle
Clue-giving can feel tough for quieter players

Best for: Game nights and parties with friends
Players: 3-10 | Play time: Not listed on Amazon | Ages: 8+
$24.97 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 2

Herd Mentality

by Big Potato

Flip a question card and write the answer you think most people will give. Match the herd to win cows, but the odd one out gets stuck with the pink cow.

Why it's hot

It's in the top 25 of Amazon's Board Games Best Sellers list right now, and this version includes 20 extra questions.

Pros

Works for 4 to 20+ players
No trivia knowledge needed
Easy icebreaker for mixed crowds

Cons

Needs at least 4 players
Questions can repeat after many games

Best for: Holiday gatherings and large groups
Players: 4-20+ | Play time: Not listed on Amazon | Ages: 10+
$22.49 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 3

Azul

by Next Move Games

Draft colorful tiles from shared factory displays and place them to build a mosaic wall. Every pick shapes your score and what your rivals can take.

Why it's hot

It won the 2018 Spiel des Jahres and is in the top 25 of Amazon's Board Games Best Sellers list right now.

Pros

Easy rules with real strategy
Great as a 2-player game, scales to 4
Chunky, colorful tiles look great on the table

Cons

Highest price of the three
Can feel cutthroat when players block each other

Best for: Couples and strategy fans
Players: 2-4 | Play time: 30-45 min | Ages: 8+
$31.99 (price at time of writing, Oct 13, 2026)

Check price on Amazon

#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are accurate as of the date shown and may change.

Top 3 Board Games to Play with Grandparents

Simple rules and easy-to-handle pieces make these Amazon Board Games best sellers a good fit for every generation.

No. 1

SEQUENCE

by Jax

Play a card from your hand and place a chip on the matching space. Get five in a row to make a SEQUENCE. Play solo or in teams.

Why it's hot

It's in the top 30 of Amazon's Board Games Best Sellers list right now.

Pros

Large folding board (19.75" x 15.25")
Teams let grandparents and grandkids play as partners
Up to 12 players

Cons

Cards are standard size (2.25" x 3.5")
Holding a hand of cards can be tricky for small kids

Best for: Grandparents and grandkids playing as teams
Players: 2-12 | Play time: Not listed on Amazon | Ages: 7+
$13.29 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 2

Trouble

by Hasbro Gaming

Press the Pop-o-Matic bubble to roll the die, then race your pieces around the board. First to get all pieces home wins. Rules include an optional Power Up mode.

Why it's hot

It's in the top 10 of Amazon's Board Games Best Sellers list right now.

Pros

Die stays inside the bubble, so it never gets lost
Easy to learn and quick to set up
Classic many grandparents already know

Cons

Mostly luck, not much strategy
Pegs are small for little hands

Best for: Grandparents playing with young grandkids
Players: 2-4 | Play time: Not listed on Amazon | Ages: 5+
$9.84 (price at time of writing, Oct 13, 2026)

Check price on Amazon

No. 3

Tapple

by USAOPOLY

Pick a category card, start the timer and shout a word that fits, then press down the letter it starts with. The wheel has a built-in timer and stores all 36 cards (144 categories).

Why it's hot

It's in the top 25 of Amazon's Board Games Best Sellers list right now.

Pros

One portable wheel, very little setup
Big press-down letter tabs
Easy to take along on visits

Cons

Timer pressure can stress some players
Needs reading and spelling, so better for older grandkids

Best for: Word-loving grandparents and grandkids 8 and up
Players: Not listed on Amazon | Play time: Not listed on Amazon | Ages: 8+
$19.98 (price at time of writing, Oct 13, 2026)

Check price on Amazon

#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are accurate as of the date shown and may change.

The ToyDirectory Intelligence Report

Top 3 Toys Everyone Wants Right Now

NeeDoh Squishmas Advent Calendar

Why it's hot

Pros

Cons

LEGO Star Wars Advent Calendar 2026 (75456)

Why it's hot

Pros

Cons

Buzz Lightyear Interactive Talking Action Figure

Why it's hot

Pros

Cons

Top 3 Board Games for Kids Right Now

Sorry! Board Game

Why it's hot

Pros

Cons

Connect 4 Strategy Board Game (Amazon Exclusive)

Why it's hot

Pros

Cons

Hedbanz Picture Guessing Game

Why it's hot

Pros

Cons

Top 3 Board Games for Adults Right Now

Hues and Cues

Why it's hot

Pros

Cons

Herd Mentality

Why it's hot

Pros

Cons

Azul

Why it's hot

Pros

Cons

Top 3 Board Games to Play with Grandparents

SEQUENCE

Why it's hot

Pros

Cons

Trouble

Why it's hot

Pros

Cons

Tapple

Why it's hot

Pros

Cons