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Toy Industry News for August 2025

DreamWorks Dragons has introduced a new interactive Toothless toy
Inspired by the new live-action "How to Train Your Dragon" film, this toy is now available on Amazon.

 

Spirit Halloween is set to open over 70 temporary stores across New York state beginning in August
These pop-up locations will offer a range of costumes, accessories, and decorations for infants, children, and adults, continuing the company's long-standing presence in the spooky season market.

 

A recent analysis comparing Walmart and Target's pricing strategies offers key insights for shoppers
The report highlights Walmart's competitive pricing on items such as Legos, while Target is noted for its ability to offer deals on anticipated 'hot' toys. Both retailers consistently provide affordable options across a broad range of consumer goods, including back-to-school supplies and baby products.

 

McDonald's reported stronger-than-expected second-quarter revenue
Global same-store sales rose 3.8%, demonstrating the effectiveness of strategies like the Squishmallows toy promotions and "Minecraft" movie-themed meal combos in attracting customers.

 

The recall advises consumers to immediately stop using the play kitchen...
due to a strangulation risk. The recall, issued by Health Canada and the U.S. Consumer Product Safety Commission, advises consumers to immediately stop using the play kitchen, remove its original hooks, and contact Backyard Kids for free replacements following a reported child fatality in the U.S. where clothing became entangled.

 

DreamWorks Dragons has introduced a new interactive Toothless toy
This product is designed to respond to movement and touch, featuring over 60 distinct sounds and reactions, coinciding with the recent release and positive reception of the live-action 'How to Train Your Dragon' remake.

 

LEGO is set to release over 100 new building kits in August 2025
Notable launches include new sets for Marvel and Star Wars, a debut collection of five sets for One Piece, along with fresh Animal Crossing models, an Architecture Neuschwanstein Castle, and an Italian fishing village from the Ideas theme.

 

 

Funko (NASDAQ:FNKO) is slated to release its latest earnings report this Thursday
An adjusted loss of -$0.43 per share is also anticipated, marking a shift from previous quarters where the company has sometimes missed revenue estimates.

 

PlayMonster games has acquired  Taco vs. Burrito (retails for $20) sold 1.5 million copies.
The game's new owner plans to continue its expansion, with a collector's tin version anticipated later this year.

 

The Good Housekeeping Institute has published its latest guide
The selections cover a range of categories, from detailed building sets and educational kits like Snap Circuits to engaging books and various accessories designed for preteen interests.

 

The Independent's IndyBest team has released its curated recommendations for the best summer books
The selection encompasses various genres, from classic thrillers to expansive family sagas, suitable for diverse preferences.

 

The Better Business Bureau is issuing a warning regarding a surge in counterfeit Labubu toy scams
Consumers are advised to purchase from reputable retailers and remain cautious of deals that seem unusually inexpensive.

 

Online retailer PawPerfectPets.com recently launched its new selection of premium pet products
The platform aims to provide pet owners with high-quality, functional, and stylish options for their furry companions.

 





Read toy news from the past:

Toy Industry News for August 2025
PawPerfectPets.com has launched a new online platform, offering a comprehensive selection of premium pet products.... read more toy news from August 2025


Toy Industry News for August 2025
The US toy industry is growing again in 2025 While toycos have had to pivot strategies and rejig their supply chains to navigate President Donald Trump's ongoing global trade war,... McFarlane Toys’ New Pennywise Figures Are No Joke HBO has been scarily secretive about Pennywise's redesign for It: Welcome to Derry… until now! McFarlane Toys is giving fans their first...... read more toy news from August 2025


Toy Industry News for August 2025
US toy makers are getting slammed by China tariffs -- and have dire warnings if the mess isn't fixed soon Toy prices have already gone up big time,”... read more toy news from August 2025


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