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  February 2003 | Vol. II - No. II


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Features

Halloween


Halloween Definitely Happy for Retailers
It seems everybody likes dressing up, and that has turned Halloween from a small, localized celebration for kids into a retail season second only to Christmas in sales... Full Story >>

Babies & Toddlers: Teething Fangs Anyone? Babies and Toddlers Join the Halloween Party

Cold Weather: Keep Your Little Monster Cozy

Product Summary: Let’s Scare Tactics: Making Halloween a SCREAM!


To Do or Not To Do: Behavioral Books for Kids


Books Present Trick-Or-Treat Alternatives


Naughty or Nice? What Manufacturers Got for Christmas

Tis the Season to be Thwarted: 2002 Holiday Overview for Retailers

Cool_Company


The Buzz On Fuzz: Folkmanis Always Puts On A Great Show
By Karen Mendez Smith


It's Showtime!
The action begins the moment you see an award-winning Folkmanis puppet or marionette. So soft, so appealing, so squishable, -- most kids (okay, adults, too!) just have to hug them before they dive right into fantasy play...


Real_Retailer
 


The Romance of Retail: The Enchanted Forest

By Karen Mendez Smith

Like a great children’s book, The Enchanted Forest evokes a place just this side of memory. Even before the door closes and the sounds of SoHo traffic fade away, you sense that you are entering no ordinary place...

ToyFair

Safety Measures:
   
TIA and Toy Safety

Celebration:
   
TOY FAIR WEEK: Week-long 100th Anniversary Celebration

Something New:
   
What's New at TOY FAIR?

Something Fast:
    ZOOMZOOMZOOM! Ready to Take Off at ToyFair

Interview:
    Behind The Scenes At ToyFair


Commentary


The ToyDirectory Mom:
By Rachael Mercer


Who Needs Walmart? Small Retailers can take Advantage of Halloween's Homemade Spirit
My most vivid memories of childhood Halloweens are those when budget constraints required our family to be a little more creative...

Design_Inspiration
 


Designer profile: The “Big Daddy” Legacy Rocks On

By Jeremy Loudenback

Aficionados of custom car culture are no strangers to the expansive, eccentric genius of Ed "Big Daddy" Roth. Starting in the late 1950s, Roth pioneered the use of car modification kits to explore his wildly weird car designs...


New_Hot_and_Unusual


Bull Or Bear? New Board Game Brings Wall St. to You
By Jeremy Loudenback

The fickle winds of finance may reflect a slumping stock market, but investors can still get their thrills without losing their shorts, thanks to a new board game from Out of the Box Publishing... Full Text

Grrl Power: Groovy Girls Keep it Real
By Jodi M. Webb
Groovy Girls is a unique doll that’s cozy enough to cuddle and fashionable enough to be the envy of every Groovy Girl enthusiast from ages 4 to 74... Full Text


Cub Cruiser Brings Back the Good 'Ol Days
By Jeremy Loudenback
When Cirby Crisp was razing portions of an old house a few years ago, he had no idea that he was about to discover buried treasure underneath his shovel... Full Text




 


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Retailer Survey

February
Survey:


How were your sales for 2002’s Holiday Season as compared to the previous year?
0% Up sharply
11% Up slightly
45% About the same
22% Down slightly
10% Down sharply
9% What Holidays?

Has your business’s retail space changed in the last year?
11% Added space
0% Decreased space
78% Remained the same
10% Lost our lease! Everything must go!

In the coming year do you plan to…
11%
Increase space or add staff?
0% Decrease space or eliminate staff?
67% Remain the same?
22% Hold on by your fingernails?

Do you foresee the prospect of war in the coming months changing which toys are popular?
0%
Foresee an increase in sales of war toys
11% Foresee an increase sales of cooperation-themed toys
45% No change
44% Let’s hope toy sales are all we have to worry about

What do you see as your business’s biggest challenge in 2003?
33%
Attracting a new or broadened customer demographic
11% Increasing inventory
10% Establishing our presence in the community
0% Hitting the black for once
45% All of the above
   

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