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Cub
Cruiser Brings Back the Good 'Ol Days
By
Jeremy
Loudenback
February
1, 2003
Cub Cruiser Ford Wagon |
When
Cirby Crisp was razing portions of an old structure a few years
ago, he had no idea that he was about to discover buried treasure
underneath his shovel. A renovator of old houses, Crisp was clearing
away the detritus of a weathered property when he came across the
rusted hulk of an old children’s wagon.
Crisp was so enamored of the classic, 1930s-era chassis that he
later spent countless hours lavishly repairing the wagon, finding
missing parts and adding a new coat of paint to recreate the beautiful
design of the all-steel 1937 Cub Cruiser wagon.
According to Crisp, the Cub Cruiser was only produced
for one year by an automobile and fender manufacturer before ignominiously
fading from the market, a casualty of the Depression. Despite the
brevity of its run, the Cruiser has been hailed as an exemplar of
classic 1930s car design: teardrop fenders, tumblehome rear deck
and a high-gloss paint job. Soon after rebuilding the wagon, Crisp
decided to pitch the project to Ford Motors as a way to reintroduce
the classic ride and to also commemorate the 100th anniversary of
the company. Ford quickly agreed, and Crisp has been busy building
a product that seems to elicit interest among all types of people.
“When the Cub Cruiser comes into a room, everybody stops what
they’re doing and looks at it,” Crisp said. “Kids
like it, and when older people see it, they light up.”
Crisp is marketing the beautiful cherry-red wagon as a boon to collectors
who recognize the superior construction and graceful design of yesteryear.
Each of the Ford-licensed wagons is issued in a numbered series
and comes with a Certificate of Authenticity. The Cruiser retails
for $129 and will be available for a limited time. Cub Cruiser is
on the web at cubcruiser.com
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