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Disney and Nickelodeon Give You a View from
the Top
They’re everywhere, adorning shirts and pajamas,
lunch boxes and book bags, paper plates and balloons...
Full Story >>
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Advertise on TDmonthly
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Retailer
Survey
April Survey:
Did you go to ToyFair?
| 18% |
Yes |
| 82% |
No |
| 0% |
Yes,
and I'm still hungover |
How does your business find out about new toy products?
| 10% |
Trade
shows |
| 50% |
The Internet |
| 10% |
Getting
on manufacturers’ mailing lists |
| 30% |
All of the above |
| 0% |
By eavesdropping on kids whining to their parents |
How important is it for a small retailer to keep abreast of
industry trends?
| 60% |
Very
important |
| 30% |
Somewhat
important |
| 10% |
Doesn’t
concern us |
| 0% |
We’re
still trying to unload last season’s “Hot” products |
How
often do you make time to read-up on new products?
| 36% |
At
least once a week |
| 46% |
Once
a month |
| 9% |
Twice
yearly |
| 9% |
Never |
How
do you prefer to be contacted by manufacturers?
| 18% |
Snail-mail |
| 64% |
Email |
| 9% |
Telephone |
| 9% |
Don’t
call us; we’ll call you |
Does
your business consider stocking new and untried toys to be a
risk worth taking?
| 55% |
Yes,
competition demands it |
| 9% |
No,
the old reliable sellers pay the bills |
| 36% |
Ask
again after we pay our taxes |
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Interview: 
