Make-Up Mania: Girls Just Wanna Have Gloss
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November 2003 | Vol. II - No. 11

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Make-Up Mania: Girls Just Wanna Have Gloss

The days are gone when little girls transformed themselves using mom’s makeup and perfume or grandma’s jewelry. Today’s savvy kids have a keen awareness of what’s hot when it comes to pretend play, and manufacturers and retailers have stepped up to the challenge by producing flashy products, packaging and commercials that appeal to this young group of consumers.

Soda Shop Scented Nail Polish

US Toy’s Lip Gloss Necklace and Rings

Eyeko’s Cosmetics

Making Little Lips and Nails Shine

Keenly aware that packaging makes the product, the Hotsie Totsie line by Worldwide Cosmetics combines catchy product names with a creative look that sells. Their newest item is a bubble gum-flavored lip gloss called Bubble Blitz that is packaged in a miniature gumball machine ($4.99 each). Additional items in their current line include a lip gloss that resembles a butterfly, with mesh wings and a lipstick that lights up when the base is twisted. For nails, Hotsie Totsie has Soda Shop Scented ($2.99) and Ice Cream Dreams ($3.99) Nail Polish. Little girls can take their lip gloss anywhere with US Toy’s Lip Gloss Necklace and Rings ($3.99). Each comes in assorted colors and is easily applied with just a flip of the top.

British Cosmetic Invasion

After reaching a cult-like status in the U.K., Eyeko’s fun and flirty cosmetics have reached the shores of the U.S. Pairing innovative products with youthful sensibilities, Eyeko produces an ever-evolving, funky cosmetic line. Loaded with long strands of "lightening" glitter, Electric Gloss looks pink or blue in the bottle but goes on clear. Girls can also go glitter-free with Eyeko’s Felt Lip Pen ($12).


Perfume Creations by European Expressions

Hanover Accessories’ Star Struck Princess line

The Princess Store's Tiaras

Smelling Sweet Was Never So Easy

With Perfume Creations by European Expressions, children can make their own perfume by simply adding drops of water-soluble essence to a glass bottle and adding water. Each kit includes eight different essences, an assortment of Italian glass bottles and a list of 18 recipes.

An Updated Look for the Modern-Day Princess

Hanover Accessories knew what preschool girls were eyeing when they created their Star Struck Princess line. Using updated colors and finishes, they’ve created tiaras, wands and jewelry for the modern-day princess. Dress-up looks can be completed with Star Struck Princess lip glosses, body glitters and nail polishes that come in a variety of aromas such as cotton candy pink, raspberry fuchsia, bubble gum lavender and grapey purple. The Princess Store offers a complete line of Crystal Tiaras ($19.99) as well as Crystal Horseshoe Necklaces ($9.99).


Madeline Jewelry Box

Undercover Girl Secret Agent Glasses

Wild Planet’s Spy Vision Goggle

US Toy’s Play Safari Set

A Place For Her Treasured Trinkets

Schylling’s set of jewelry boxes let girls keep their treasures well guarded from prying eyes. Boxes included timeless favorites like the Fairy Tale Jewelry Box ($13.49), Muffy Jewelry Box ($17.99), Madeline Jewelry Box ($17.99) and Raggedy Ann Jewelry Box ($17.99).

When I Grow Up I Want to Be…

Undercover Girl Secret Agent Glasses ($12.95) by Wild Planet turns little girls into secret agents for a day. Lenses can be switched for day or night vision and a small “rear-view mirror” can be attached for covert operations. A secret “spy light” can also be used for night-time adventures.

Little boys and girls can strap on Wild Planet’s Spy Vision Goggles ($12.99) and explore the mysteries of the dark. With a little imagination, these battery-powered goggles—with mini-flashlights flanking the lenses—become real "see in the dark" glasses that can be used to explore caves, tunnels, or even just the back of that scary closet! US Toy’s Play Safari Set ($12.95) includes a hat, vest, binoculars, walkie-talkie, mess kit, canteen, lantern and a compass.







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