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Supplement
Your Marketing Efforts with Do-it-Yourself Articles for E-newsletters
By Amy Adair
January
1, 2003
So, you’ve built a killer web site jam-packed with great offers
for your customers. The only problem is, how are you going to let
the online community know about it? One of the best ways to get
started is by buying ads on pre-established, related sites. Additionally,
you may want to employ the new-marketing techniques of writing articles
for e-newsletters.
“Free articles [in e-newsletters] continue to be one of the
most effective ways of quickly generating traffic and sales, without
paying for advertising,” says Michael Southon in his article,
“How to Boost Your Affiliate Sales with Free Articles”
on www.freezineweb.com. What are e-newsletters, or ezines? They
are email newsletters sent directly to people interested in a particular
topic. Many e-newsletters are published quite frequently and, as
a result, need more content. That’s where you come in. You
can write articles for these e-newsletters and plug your business
for free in the process, reaching as many subscribers as the e-newsletter
has amassed. How
do you get started? First off, you’ll have to find e-newsletters
that focus on your customer base. Topics like Kids, Teens, Parenting,
Shopping, eBusiness, Moms, Video Games, and other areas relating
to the toy business. Where do you find e-newsletters like these?
Look at ezine listing agents like ezinelocator.com, freezineweb.com,
newslettersuite.com, newz2me.com, and newslettersforfree.com. Then,
subscribe to e-newsletters in these categories.
Many of these listing agents tell you if a specific e-newsletter
accepts articles. If so, they may list a few guidelines. If not,
it always helps to send a polite email inquiring on their policies
on accepting articles. Mention that you are a business owner, and
list your site for them to peruse. The worst they can do is to say
no. At best, they may ask you to submit an article (cont.)
NEXT
RELATED
LINKS:
Business: Even Small Businesses
Can Benefit from an Internet Presence
Concept: Internet Marketing
and Retailing
Shopping:
Online Toy Shopping
Gaining Popularity
Do It eBay!
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Send comments about this article to: emailtoydirectory@gmail.com
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