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November 2026 | Vol. XXV - No. 11


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5 Things to Know in Toys Today: Pokemon Delta Reign 11/7

Pokemon Delta Reign, the Q4 toy market, gifts under $100, Care Bears and new board games


In short

  • Pokemon TCG Mega Evolution: Delta Reign reached stores Nov. 6; we compare the Elite Trainer Box, Booster Bundle and Build & Battle Box.
  • Circana data in our Q4 market update: global toy sales hit $123 billion in 2025, and U.S. Games & Puzzles rose 45% in the first half of 2026.
  • Plus 10 more gifts under $100, the Care Bears and KPop Demon Hunters holiday news, and this week's new board game street dates.

Busy Saturday? Here are five TDmonthly stories from Nov. 5-6 worth a quick skim, each with a link to the full article.


1. Pokemon TCG Delta Reign is in stores: which box to buy first

Pokemon TCG Mega Evolution Delta Reign Elite Trainer Box

The Pokemon Trading Card Game expansion Mega Evolution: Delta Reign reached participating retailers on Nov. 6, with Mega Rayquaza ex back for the first time since XY: Ancient Origins. Our guide compares the Elite Trainer Box, the Booster Bundle and the Build & Battle Box, whose wider retail date is Nov. 20. Read the full article.


2. The global toy market in Q4 2026: what the numbers say

Spin Master Primal Hatch Megalodon

Circana's 2026 Global Toy Report puts 2025 world toy sales at $123 billion, up 8%. In the U.S., first-half 2026 dollar sales grew 17%, led by Games & Puzzles (+45%), and adult-only households made 55% of purchases. Our update explains what that means for holiday shelves. Read the full article.


3. 10 more of the best toys under $100

Schleich Horse Club Lakeside Truck and Trailer

Ten new picks between about $65 and $100, none repeated from our first Under $100 list, from a BRIO Classic wooden train and MAGNA-TILES Castle DLX to Ravensburger GraviTrax PRO and a Razor scooter, with prices checked Nov. 6. Read the full article.


4. Care Bears at Rockefeller Center and a new KPop Demon Hunters hub

Rockefeller Center Meet the Tree Day holiday event

Care Bears and FAO Schwarz present the Holiday Workshop at Rockefeller Center's free Meet the Tree Day on Nov. 7, and Netflix opened its KPop Demon Hunters: For the Fans! hub on Nov. 5. Mattel's HUNTR/X dolls are the gift-aisle tie-in. Read the full article.


5. New board game street dates: Steve Jackson Games, Schadenfreude and more

Schadenfreude card game by Office Dog, Asmodee USA

Our Nov. 5 board game roundup covers Steve Jackson Games' holiday stockers, Office Dog's $19.99 Schadenfreude trick-taker, The Lord of the Rings: Circle of Conflict (out Nov. 13 at $49.99) and the English edition of Sanctuary. Read the full article.

For the full weekly market brief: The ToyDirectory Intelligence Report

Sources:

#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are as of Nov. 7, 2026 and may change.


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Laura N. LarssonWriter's Bio: Laura N. Larsson covers toy news and trends for TDmonthly. She follows new launches, licensing deals and what retailers are putting on shelves, and she talks with toy manufacturers and store buyers about what is actually selling. Her roundups aim to give retailers, manufacturers and inventors a quick, practical read on where the toy business is heading, with links to the companies and products behind each story. Read more articles by this author


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