TDmonthly Sponsored Brand Spotlight: How It Works

A Sponsored Brand Spotlight is a TDmonthly article about one of your products, written by our team in TDmonthly house style and linked from your brand's ToyShow page on ToyDirectory.com.

It's clearly labeled Sponsored at the top, with a short note saying your company paid for it. It describes your brand and your product. It isn't a review: there are no verdicts, ratings, "best" claims or pros and cons in a paid piece.

What you get for $149

• One TDmonthly article about one product (one SKU, or one series sold under one listing).
• 250 to 400 words: headline, short intro, your main photo, what makes it fun for kids, what it is, and a quick facts list (age grade, price, where to buy).
• Buy buttons to your own store and/or your retailers.
• A link from your ToyShow page on ToyDirectory.com.
• One fact-check round. You see the draft before it goes live and can correct names, age grade, price and specs.
• The live link, emailed to you as soon as it's up.

What's not included

• No video. (That's our separate $195 Sponsored Product Video.)
• No homepage, newsletter or social placement, unless you buy one separately.
• No guaranteed views, traffic, clicks or sales.
• No verdicts, ratings, "best" claims or review quotes, from us or from you.
• The Sponsored label and the disclosure always stay on the page. Paid links are marked rel="sponsored".

How it works

1. Pay $149 with the PayPal button below.
2. Email us your materials at [email protected] with your PayPal transaction ID (list below).
3. Check the draft. We send it to you within 2 business days of receiving everything. You can fix facts. We can't add claims, superlatives or ratings.
4. Go live. Your Spotlight is live within 5 business days of receiving everything, sooner if your fact check comes back fast. Price and availability are re-checked on the day it goes live.

Pay $149 with PayPal

Button not working? Use this link: https://www.paypal.com/ncp/payment/B8Z2ESYQ7YPP8

What to send us

1. The product name exactly as sold, plus the SKU or ASIN.
2. The age grade exactly as printed on the package or your website.
3. The MSRP and where-to-buy links (your store and/or retailers).
4. 1 to 3 photos, at least 1600 px wide, that you own or have rights to, plus the photo credit you want. Photos from your own website are fine.
5. Any claims you want included, each with a source. We check each one, and we leave it out or attribute it to you ("Your Brand says...") if we can't.
6. Whether you sent us samples. If you did, the disclosure says so.
7. One contact (name and email) to approve the draft.

Our rules

• Every paid piece is labeled Sponsored, top and bottom.
• Age grades appear exactly as printed.
• Nothing is made up. Anything we can't check is attributed to you or left out.
• We don't publish a Sponsored piece on a product with an active CPSC recall.
• Our free editorial coverage is separate. It can't be bought or influenced.

Related tools: Buyers can send a free request for quotes to toy suppliers, and the Toy Industry Data Hub has official monthly U.S. toy store sales and toy price numbers.

Questions

Email [email protected]. All orders, materials and approvals go through that address.