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Most-Viewed Articles (last 3 months)

1.LEGO sets landing Sept / Oct 2026
PlayStation, Downton Abbey and Holiday House reach general sale today, with the Executor, a Doomsday Quinjet and Buddy the Elf already on the official shop...

10/4/2026



2.Toys In The News 10/4/26
The New Yorker Why Adults Are Playing with Toys Diego Lasarte writes about the boom in adults buying children's toys, and whether it is related to an over-all rise in arrested development. ...

10/4/2026



3.Toys In The News 9/29/26
.toy-roundup { max-width: 640px; margin: 0 auto; font: 16px/1.5 Georgia, "Times New Roman", serif; color: #1a1a1a; } .toy-roundup h1 { font-size: 1.45rem; line-height: 1.25; margin: 0 0 .75rem; } .toy-roundup .dek { font: 14px/1.45 system-ui, sans-serif; color: #444; margin: 0 0 1rem; } .toy-roundup h2 { font-size: 1.15rem; margin: 0...

9/8/2026



4.TD Hot Toys of 2026: The Holiday List 10/8/2026
Updated Oct. 24, 2026. These are the 12 toys we expect kids to ask for most this holiday season, from toddlers to tweens. Every pick comes from The Toy Holiday Guide 2026: The Honest Version, where each toy also gets a noise, setup and longevity score. Prices were checked on...

10/4/2026



5.LEGO Advent Calendars 2026: Star Wars Tops Amazon, Marvel Sells Out
LEGO's 2026 Star Wars Advent Calendar is the No. 1 building toy on Amazon, and the Marvel calendar is sold out at LEGO.com. Here is how the Star Wars, Marvel and Disney Princess calendars compare on price, pieces, minifigures and where to find them, with pros and cons for each...

10/4/2026






Most-Viewed Articles (last 12 months)

1.The LEGO Playbook: Five Strategic Pillars for Toy Industry Dominance
In 2025, The LEGO Group achieved a record $12.2 billion in revenue, growing at 12%—more than twice the pace of the global toy industry. While rivals struggle with retail volatility, LEGO has built a "transmedia empire" that spans physical bricks, digital gaming, and adult lifestyle branding. For competing toy manufacturers,...

5/1/2026



2.Lego 2026
The LEGO Smart Play system, unveiled at CES 2026, centers on the "Smart Brick," a standard 2x4 element embedded with a 4.1mm custom ASIC chip, motion sensors, and a real-time audio synthesizer. Designed to bridge the gap between physical and digital play without using screens, the system also includes Smart Tags and Smart Minifigures that trigger specific behaviors and character dialogue via near-field magnetic communication. This "invisible technology" allows builds to respond to gestures—like "swooshing" a starship—with context-specific sounds and light effects...

1/15/2026



3.Toy Fair 2026 LEGO SMART Play
LEGO SMART Play: Responsive Brick Technology The LEGO Group unveiled "LEGO SMART Play," a platform designed to bring brick sets to life without requiring screens or external apps. At the heart of this innovation is the "LEGO SMART Brick," which utilizes a custom-made chip featuring more than 20 patented world-firsts...

2/15/2026







Additional Articles (from most recent)

1.Best Gifts for 13-Year-Olds 2026: 8 Screen-Free Picks for Builders
The best gifts for 13-year-olds give them something to build, a game the whole family will actually play, or a skill to practise on their own. Here are eight screen-free picks from $13.30 to $64.95, with age grades, prices, safety notes, and pros and cons, tied to what the AAP and CDC say about the early teen years...

11/1/2026



2.Mattel's $4.99 Buildable Hot Wheels, Bratz Alysa Liu: Toy News 11/4
Mattel is shrinking its Brick Shop sets to $4.99 buildable Hot Wheels cars, TikTok's Mrs. Bench has an official fidget-trading mat, and Bratz made an Alysa Liu doll. Plus One Piece TUBBZ ducks...

11/1/2026



3.Hot Toys: Peekimo, Lite-Brite, LEGO Shrek Minifigures, LEGO Santa
Five toys climbing Amazon's charts this week: Spin Master's wearable Peekimo pet, the retro Lite-Brite, a LEGO Shrek minifigure 6-pack, a 10-inch LEGO Santa and a Polly Pocket x My Little Pony compact...

11/1/2026



4.Hot Toys: LEGO DUPLO Creative Box, MrBeast Lab NecroClaw, Koala
Five toys we're tracking on Amazon this week: two new $20 LEGO DUPLO sets, the 9-inch MrBeast Lab NecroClaw and two interactive Little Live Pets, with prices and stock checked Nov. 3, 2026...

11/1/2026



5.LEGO's First Godzilla Set, Pokemon Dioramas: Toy News 11/3
LEGO revealed its first-ever Godzilla set, Re-Ment put all nine early Pokemon starters on dioramas, and Wigglitz supersized its 3D-printed fidgets. Plus Fat Brain Toys' gift guide and new Tamagotchi figures...

11/1/2026



6.LEGO Venice Set, Toy Safety Survey, BE@RBRICK: Toy News 11/2
Toy Safety Awareness Month opens with a parent survey on knockoff toys, LEGO's 5,682-piece Venice set reaches all shoppers Nov. 4, and PODS Play puts Bing in a pop-up play tent. Plus a Godzilla BE@RBRICK and Owala's Harry Potter bottles...

11/1/2026



7.LEGO's Biggest Set Ever, Target & Walmart Deal Dates: Toy News 11/1
LEGO's 12,060-piece Sagrada Familia is out, a LEGO Dragon Ball set lands Nov. 4, and Target and Walmart have posted their holiday deal calendars. Plus Goodyear's blimp-hangar toy drives, a new CEO at the 3Doodler maker, Ravensburger's Rolliverse dice games and a McFarlane Joker...

11/1/2026



8.LEGO sets landing Sept / Oct 2026
PlayStation, Downton Abbey and Holiday House reach general sale today, with the Executor, a Doomsday Quinjet and Buddy the Elf already on the official shop...

10/4/2026



9.Hot Toys This Week: Oct 25, 2026
Nine toys selling fast on Amazon right now, from the KPop Demon Hunters Rumi doll to the new LEGO Star Wars Advent Calendar, with prices, age grades and safety notes...

10/4/2026



10.What Toddlers Learn From Stacking Toys (Plus 5 Picks to Try)
When toddlers stack cups and build block towers, they practise hand control, early math, spatial thinking and new words. Here is what the CDC, NAEYC and research say, how to make block play count, and five simple stacking toys for ages 6 months to 3...

10/4/2026



11.Best Toys for 5-Year-Olds 2026: 9 Screen-Free Picks for Games, Play
The best toys for a 5-year-old let them follow game rules, build, count, hop and make art, ideally with you playing along. Here are nine screen-free picks from $14.99 to $46.97, each tied to a CDC milestone or play tip, with prices, age grades, safety warnings and pros and cons...

10/4/2026



12.Best Gifts for 7-Year-Olds 2026: 6 Screen-Free Picks to Build, Make
Six screen-free gifts for 7-year-olds, from a $7.99 LEGO set to a color-changing flower kit and kids' walkie-talkies, sorted by interest with ages, prices and pros and cons...

10/4/2026



13.Hot Toys: LEGO Marvel Advent Calendar, Monster High, Godziburst
LEGO's 2026 Marvel advent calendar is No. 2 on Amazon's new-release toy chart, a 42-can Play-Doh pack is a top trick-or-treat handout, and two LEGO sets under $12 lead the building chart. Here are eight hot toys from $7.19 to $44.99, checked Oct. 30...

10/4/2026



14.Hot Toys: Teenie NeeDoh, LEGO Day of the Dead Altar, Pokemon 30th
A color-changing NeeDoh four-pack is No. 1 on Amazon's toy Best Sellers, a LEGO Day of the Dead altar tops New Releases, and LEGO Minecraft, LEGO Pokemon and a sold-out Pokemon 30th Celebration bundle are climbing. Here are ranks, prices, ratings, pros and cons...

10/4/2026



15.Best Toys Under $25 (2026)
Ten in-stock toys under $25 for every age, from the classic Oball to a LEGO Ferrari F1 car, with prices checked Oct. 25, 2026...

10/4/2026



16.Mattel Investor Pressure, JAKKS Up 20%, LEGO: Toy News 10/23
Mattel added a director from its largest shareholder as a report said another investor is weighing a proxy fight, JAKKS Pacific grew third-quarter sales 20%, and LEGO signed Daft Punk and a new Ducati Technic motorcycle. Plus Domino's Minecraft pizza boxes, new data on the squishy and kidult booms, Blokees' 900-product showing in Shanghai and a 10th-anniversary Mechs vs. Minions...

10/4/2026



17.LEGO Advent Calendars 2026: Star Wars Tops Amazon, Marvel Sells Out
LEGO's 2026 Star Wars Advent Calendar is the No. 1 building toy on Amazon, and the Marvel calendar is sold out at LEGO.com. Here is how the Star Wars, Marvel and Disney Princess calendars compare on price, pieces, minifigures and where to find them, with pros and cons for each...

10/4/2026



18.TD Hot Toys of 2026: The Holiday List 10/8/2026
Updated Oct. 24, 2026. These are the 12 toys we expect kids to ask for most this holiday season, from toddlers to tweens. Every pick comes from The Toy Holiday Guide 2026: The Honest Version, where each toy also gets a noise, setup and longevity score. Prices were checked on...

10/4/2026



19.Toys In The News 10/4/26
The New Yorker Why Adults Are Playing with Toys Diego Lasarte writes about the boom in adults buying children's toys, and whether it is related to an over-all rise in arrested development. ...

10/4/2026



20.Toys In The News 9/29/26
.toy-roundup { max-width: 640px; margin: 0 auto; font: 16px/1.5 Georgia, "Times New Roman", serif; color: #1a1a1a; } .toy-roundup h1 { font-size: 1.45rem; line-height: 1.25; margin: 0 0 .75rem; } .toy-roundup .dek { font: 14px/1.45 system-ui, sans-serif; color: #444; margin: 0 0 1rem; } .toy-roundup h2 { font-size: 1.15rem; margin: 0...

9/8/2026



21.Lego 5/15/2026
IGN The LEGO Jurassic Park Jeep Wrangler Is an Incredible Build for Adult Fans of the Movie The iconic Jurassic Park Jeep Wrangler gets a worthy LEGO set, complete with a Dennis Nedry minifigure. ...

5/1/2026



22.The LEGO Playbook: Five Strategic Pillars for Toy Industry Dominance
In 2025, The LEGO Group achieved a record $12.2 billion in revenue, growing at 12%—more than twice the pace of the global toy industry. While rivals struggle with retail volatility, LEGO has built a "transmedia empire" that spans physical bricks, digital gaming, and adult lifestyle branding. For competing toy manufacturers,...

5/1/2026



23.Toy Fair 2026 LEGO SMART Play
LEGO SMART Play: Responsive Brick Technology The LEGO Group unveiled "LEGO SMART Play," a platform designed to bring brick sets to life without requiring screens or external apps. At the heart of this innovation is the "LEGO SMART Brick," which utilizes a custom-made chip featuring more than 20 patented world-firsts...

2/15/2026



24.Lego 2026
The LEGO Smart Play system, unveiled at CES 2026, centers on the "Smart Brick," a standard 2x4 element embedded with a 4.1mm custom ASIC chip, motion sensors, and a real-time audio synthesizer. Designed to bridge the gap between physical and digital play without using screens, the system also includes Smart Tags and Smart Minifigures that trigger specific behaviors and character dialogue via near-field magnetic communication. This "invisible technology" allows builds to respond to gestures—like "swooshing" a starship—with context-specific sounds and light effects...

1/15/2026




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