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Social Media
 
2012Social Media Networks and Toys
Toy executives can be slotted into two groups – those who think that Social Media is a passing fad mainly indulged in by teenagers and of very little commercial value, and those who consider it an absolutely essential tool for building relationships with the total existing and prospective consumer universe...   10/1/2012
Cosumers Connect With Retailers Most on Pinterest
Never before has social media been so attractive to consumers, literally. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore and The Partnering Group, the visually-appealing social media site Pinterest has become a big player in an even bigger arena...   6/1/2012
Connect With Your Customers on Pinterest
Pinterest, the new social networking site that is easy to use and easy on the eyes, is quickly becoming a common marketing tool for companies looking to reach women and Moms...   5/1/2012
Social Media: Platforms, Apps, and Connections
For better or for worse, social media is here to stay. According to “State of the Media: The Social Media Report – Q3 2011,” by The Nielsen Company, social networks and blogs reach nearly 80 percent of active U.S. Internet users, and account for nearly a quarter of their total time online...   3/1/2012
QR Codes: What They Are and How to Use Them
QR codes offer an exciting marketing opportunity for manufacturers and retailers alike...   1/1/2012
 
2011How to Maintain Your Website
There's a misconception that you just put up a website and sales come in and it's easy...   6/1/2011
Get Online Before It's Too Late
Customers searching for a nearby toy store more likely turn to Google, Yahoo or Bing than the phone book, so if you're not on the web, you're losing foot traffic as well as online sales....   6/1/2011
 
2009Why Twitter May Be Worth the Time
Near the end of July, Flying Pig Games was celebrating its first order via Twitter — direct from a toy store that had recently been introduced to the new Jukem football card game during an in-store demo by the inventor....   8/1/2009
Toy Businesses Create Buzz on Facebook
Social networking online is a lot like old-fashioned, face-to-face networking, only at a greater speed to a broader audience....   5/1/2009
Benefiting From Business in the Blogosphere
You barely have time to design or sell product, fill orders, and market your business in all the traditional ways, so why blog? Because the benefits of successful blogging are many...   5/1/2009

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