Created by Dr. Jen, a pediatrician with two sets of twins, the U-Play Mat is a "U" shaped floor mat with 15 clear pockets, 240 theme-based card decks, a tote bag and an instruction manual. Children ages 1 to 4 can work on language and communication development engaging with the caregiver in 10 exercises per card deck. The child sits inside the U, which is designed to promote physical acvitity, social skills and enhancement of language development. The U-Play Mat is a "pediatrician-invented, low-tech, interactive, unique educational toy for language development," Dr. Jennifer Canter, CEO of Play This Way Every Day, told TDmonthly. This product was named one of Dr. Toy's Top 10 Active Products 2009. Launch date: September 30, 2009.

The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. The Professional Edition is recommended for the two to five year old child at home or for the professional (speech therapist, teacher, etc.) working with children of any age or ability. This includes all of the eight available card decks for a total of 240 cards. Includes U-Play Mat, Tote, U-Animals Card Deck, U-Foods Card Deck, U-Fruits and Vegetables Card Deck, U-Go Card Deck, U-Home Card Deck, U-Dress Card Deck, U-Outside Card Deck, and U-Play Card Deck.

The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. This set is recommended for at-home use, especially with the one to two year old child just starting to use the U-Play Mat. Includes: U-Play Mat, Tote, U-Animals Card Deck, and U-Foods Card Deck.
— "A great language activity that promotes listening, language and social skills.  A superior choice for children who need support in these areas and might have trouble staying focused," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010.