Created by Dr. Jen, a pediatrician with two sets of twins, the U-Play Mat is a "U" shaped floor mat with 15 clear pockets, 240 theme-based card decks, a tote bag and an instruction manual. Children ages 1 to 4 can work on language and communication development engaging with the caregiver in 10 exercises per card deck. The child sits inside the U, which is designed to promote physical acvitity, social skills and enhancement of language development. The U-Play Mat is a "pediatrician-invented, low-tech, interactive, unique educational toy for language development," Dr. Jennifer Canter, CEO of Play This Way Every Day, told TDmonthly. This product was named one of Dr. Toy's Top 10 Active Products 2009. Launch date: September 30, 2009.