This or That? is a fun way to learn something new about someone you know. It’s packed with lots of question and is designed as a simple, everything-included, take-along game for waiting rooms, restaurants, planes, back seats, parties and any time there’s down time. "This or That? is the perfect cross-market item; it places well in all store types," Donna Modrell, Marketing & Operations Manager, Peaceable Kingdom Press, told TDmonthly. Launch date: 2010.