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  December 2002 | Vol. I - No. VII


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Features

Industry Trends: Children's book market recovery continues
"...new trends in the publishing market. Foremost is the explosion of interest in kids’ literature created by the J.K. Rowling phenomenon, Harry Potter..."
Full Story >>

Related Articles:

  Product Summary:
    Books To Compete With TV

  What the Experts Say:
   
Reading Aloud: Your Voice Counts

  
Book Review:
    Kids' Books Grow Up
    Recommended Reading in Children’s Books
   Pageturners: What’s New in Children’s Books

ToyFair: Postcards from the Big Top

Special Event: Celebrating 100 Years Of Making Toys

Side Bar: Essential Planning Tips to Maximize your Time

Be There Now: Click Here to view ToyFair

Toy Of The Year: Vote for Toy of the Year Award

Cool Company


Chasing Ghosts Throughout History

By Jeremy Loudenback


Part macabre spook story, part detective thriller and part history lesson, Trish Kline’s new series of books are aimed at getting reluctant readers to pick up books by using a combination of suspense and web-based innovation...


Real Retailer
 


The Red Balloon Bookshop

By Kris Decker

Like the story it’s named after, The Red Balloon Bookshop isn’t afraid to find its own path. An independent children's bookseller, The Red Balloon last month celebrated its eighteenth year of business in the Twin Cities. The curious need only consult the local press for proof of the store's enduring charm...


Commentary

The ToyDirectory Mom:
By Racheal Mercer
 

Hands-on Books
Reading to me was a duty my parents took very seriously. As a child, I had a great collection of books-mostly hardback Little Golden Books. Scruffy the Tugboat and The Poky Little Puppy were two of my favorites...



The New, the Hot and the Unusual


A New Reality: Fairies take to the Runway
By Tim Connolly

Fairie-ality... is a fashion catalog for an ethereal world co-existing with our own, showcasing 150 creations—from ball gowns to “gossamer underthings,” all made from leaves, grasses, sea-shells...
Full Text

Watch out for the Ceiling Fan!
By Jeremy Loudenback
Winner of a Silver Medal at the 2002 Annual Inventor's Congress, the game Boxum has been building a small frenzy of interest at toy shows around the country...
Full Text

Books to Ease the Pain: Barklay and Eve Help Kids Through Life’s Darkest Times
By Tim Connolly
Experiencing the loss of a loved one is difficult for anyone, but for children—without the understanding of death adults take for granted—it can be an especially confusing and painful ordeal... Full Text



 


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Retailer Survey

December
Survey:
67 Responded


When deciding between two similar products from different manufacturers, what most often determines which one you carry?
51% Your Perception of Its Quality
33% Price
8% Depth of Manufacturer's Entire Line
4% Brand Name
4% Where It's Made
0% Relationship with Rep

Name the top "responsibility" you'd like to somehow eliminate:
37% Financial
29% Inventory
13% Advertising/Publicity
13% Lease/Physical Plant
8% Personnel
0% Having Always To Be Nice To Customers

Which Beatle would have to made the best British Prime Minister?
67% Paul
14% John
14% George
5 % Ringo

Which online toy trade publication do you find to be the most comprehensive?
85% ToyDirectory Monthly
5% Edplay
5% Playthings
5% The Toy Book

Finally, have you ordered most of your stock for the holidays yet?:
79% No
21% Yes
   

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