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September 2003 | Vol. II - No. 9

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Limited Edition: Collectibles Keep Them Coming Back

Collector’s Concerns Drive Collectible Industry

10 Tips For Increasing Collectible Sales

Trading Places: Collectible Cards

Cuddly Collectible Plush

Collectors' Favorites
New Die-Cast Vehicles Raise the Bar on Realism
Sports Collectibles Debut Winter Lineups
Anime/Manga Collectibles Step into 3-D
Dusty Trail Debuts with a Unique Action Figure Line


Entertainment and Education Converge in Children’s Media

  Sophistication, Selection Power Children’s Media Market
   
Multimedia Learning Titles
   
Media-Based Books
   
Hasbro’s VideoNow Set to Debut


High Hopes for the 2003 Holiday Season

  Uncertainty and Nostalgia Shape 2003 Holiday Preparations
   
Manufacturers Cast Hopeful Eyes to the Holiday Season
   
Retailer Strategies for the Holidays

Mattel's Perspective
Julia Jensen is a busy woman these days. As vice president of public relations for Mattel’s Girls’ Division, the launch of the company’s new Flavas dolls in July has kept her Palm Pilot humming. ...
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  The Collectible Art of the Terminator
  Learning How to Play Yu-Gi-Oh!
  Wearable Art from Color Fantasy

 
TOP 10 PLUSH TOYS RANKED ON DOLLARS
1.  CARE BEARS CLASSIC ASST
2.  CARE BEARS BEANIE ASST
3.  FURREAL KITTEN ASST
For the rest of the Top 10, click here

TOP 10 ACTION FIGURES RANKED ON UNITS SOLD
1.  ARMADA SUPER CONS ASST
2.  TEENAGE MUTANT NINJA TURTLE FIGURES
3.  HULK 6.5" MOVIE ASST
For the rest of the Top 10, click here

TOP 10 BEST SELLING TOYS RANKED ON UNITS SOLD
1.  CRAYOLA CRAYON 24CT
2.  COLOR PENCILS 12CT
3.  HOT WHEELS BASIC CARS
For the rest of the Top 10, click here

Source: The NPD Group / NPD Funworld® / TRSTS® Dora Radwick 516-625-6190
An Interview with Dave Gonzales, Creator of the Homies
When Dave Gonzales started drawing comic strips for Lowrider Magazine, he had no idea that his creations would blossom into a multimillion dollar success...
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Preparing Your Store for the Holidays
As every toy retailer knows, fall means more than football and turning leaves. The holiday season generates approximately 40 percent...
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A Family That Collects Together
When I married my husband, he came complete with a lifetime’s collection of Hess trucks, which found a home on the shelves that topped the kitchen cabinets...
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TinyTag™ Starts Small and Scores Big
Mark Anderson’s company, Sean-O Toys, is a testament to the do-it-yourself spirit of entrepreneurship...
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More than Elves and Candy Canes: Holiday Books for 2003
Just like snowflakes, holiday books reflect the richness and diversity of the winter season...
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Children’s Music Reviews
TDmonthly’s Scott Ferguson tackles the world of children’s recordings. Click here to read reviews of spoken word, music CDs and DVDs/Videos for children....
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Deciphering the Code
From creating puzzling whodunits to some of the hottest trading card games around, Decipher has garnered a loyal following in its 20 years of business...
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Bear Market
The Essence of Nonsense boasts that it has 1,500 plush bears in its inventory on most days. But this isn't a huge warehouse store -- it's a modest independent toy shop...
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September survey Results
Survey of 89 ToyDirectory.com Retailers

1. What percentage of your Sept./ Oct. stock are Halloween items?

11%
50% or more
6% 30%
39% 10-20%
44% Whatever we can fit at the register.

2. Have you noticed a trend toward higher price-point merchandise for Halloween?

28%
Yes, prices of Halloween toys have gone up.
28%
No. It’s the same low-priced impulse and novelty stuff.
44% We don’t stock enough Halloween toys to notice a difference.

3. Do you feel that Halloween offers an expanding market for toy retailers?

33% Yes, it’s grown dramatically.
22% It’s shown small growth.
17% It’s reached a plateau.
28% I’m too busy sweating Christmas orders to notice.

4. When do you begin placing orders for Halloween merchandise?

6%
December-January
22% February-March
38% May-July
6% August-September
28% When the Great Pumpkin tells me it’s time.

5. Does Halloween merchandise carry more risk for the retailer than other seasonal items?

64%
Yes, if it doesn’t sell by Oct. 31st, it’s impossible to unload.
12% No. We mark it down sharply and sell it off in November.
18% We buy small and limit our risk.
6% I’m having nightmares just thinking about it.

6. Does your store budget extra funds for Halloween decorations and advertising?

19%
Yes, we spend more.
56% We make our own decorations.
19% We use manufacturer-supplied decorations
6% After the party, who can remember?

 


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