Sure to be a hit with its core audience, Bob Wolf, CEO of Fighting Amish, believes that the figure holds market appeal across the boards:

“Toxic Mom Studios included extra goodies that every toy enthusiast can appreciate. There’s a utility belt with a bunch of great accessories, and the look of the figure is extremely cool. We hope that people display him at their places of work to freak out their coworkers.”

According to Toxic Mom’s Lisa Cordero, Beetlejuice License plans do not end with the action figure.

“Beetlejuice is such a fun character, we plan on creating a few things with his license, a bobbinghead doll would be really fun…a chain purse of his face would be hysterical, could you imagine opening his mouth for the change to pop out?”

The Beet the Jolly Dwarf figure was painstakingly crafted, and with plans for several 4 inch PVC figures of Beet in his various outfits already in the works, Fighting Amish and Toxic Mom may have introduced a whole new audience into the collectible action figure market.

Beet the Jolly Dwarf is hitting stores this summer. Diamond Comic Distributors is the primary distributor for the product, and has already received interest from retailers such as Toysrus.com and Tower Records.

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