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Articles by R. W. Abernathy
Tween Market 101 (11/1/2004)
The “tween” market, popularly identified as kids 8-12, began to emerge in the late 1980s. By 1998, Bruce Friend, vice president of worldwide research and planning for Nickelodeon, could say, “The 12- to 14-year-olds of yesterday are the ten to 12´s of today.”
New and Venerable Crafts Fuel Upsurge in Adult Crafters (10/1/2004)
The Craft & Hobby Association estimates 80% of American households have at least one member engaged in arts and crafts. Publishers have responded to the expanding popularity in arts and crafts by stepping up production of how-to books.
Electronic Learning for Kids: Working Hard or Hardly Working? (9/1/2004)
Electronic learning toys currently account for nearly 10% of annual sales in the $21 billion toy industry. Overall, educational toys are the fastest growing segment in the toy industry. Current trends within the electronic learning toy segment include:
Model Railroading: Evolution of the Model Train (8/1/2004)
The first complete train “system”, however, was not available until 1891... Today, the most popular scales include
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