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Board Game Purchasing Trends by Age Group
Each demographic favors games that suit their interests and lifestyles – from educational kids’ games and teen party hits to complex strategy epics for adults and nostalgic classics for seniors. Below, we break down purchasing trends, top trending games (based on recent sales and critical reception), and the reasons behind each age group’s favorites.
Kids (3–12 years old)
Purchasing Trends: Children ages 5–12 form the single biggest consumer segment in the global board games market
. Parents often buy games to entertain and educate their kids, favoring titles that are simple, colorful, and age-appropriate. Many top-selling kids’ games are designed to develop basic skills (memory, matching, dexterity, etc.) while being fun for the whole family. Classics like Candy Land and Guess Who remain perennial sellers, but modern kids’ games with cooperative or creative play have gained traction as well. Critically acclaimed children’s games often emphasize educational value, interactive play, and minimal reading so young ones can join easily. According to industry stats, the kids’ category also shows high growth potential as new generations of parents seek out fresh alternatives to the old standbys
.
Top 5 Trending Board Games for Kids:
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Spot It! (Dobble) – A fast-paced pattern recognition game that’s become a modern classic for kids. It’s hugely popular, spawning countless themed editions (e.g. Harry Potter Spot It) which “almost guarantee it’s a hit” with children
. Spot It! is critically praised for its simple rules (match symbols on cards) and quick rounds, making it perfect for short attention spans. Kids love the frenzied visual matching, and parents appreciate that it hones observation and reflex skills.
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Just One – A cooperative party word game adapted for families, where players give one-word clues to help someone guess a secret word
. Just One won the Spiel des Jahres (Game of the Year) award, signaling critical acclaim for its innovative play. For kids (usually at the upper end of this age range), it’s a fun way to build vocabulary and social skills. It’s popular in classrooms and family game nights alike because it encourages teamwork – everyone wins or loses together – and even younger players can participate with a little help.
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Animal Upon Animal – A charming dexterity game by HABA where children stack wooden animals without toppling the pile
. It’s highly rated for preschool and early elementary ages due to its tactile, engaging gameplay. The chunky animal pieces are easy for small hands to handle, and kids practice hand-eye coordination and patience as they carefully build the tower. Parents often mention its durable components and adorable design. Steady sales and positive reviews have made Animal Upon Animal a staple in the under-8 category.
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Dragonwood – An adventure-themed card and dice game tailored to older kids (around 7–12)
. Dragonwood puts a light fantasy twist on kids’ gaming: players collect sets of cards to “attack” monsters with dice rolls. It’s praised for introducing strategy and probability in an accessible way – children learn to weigh risks and plan card combinations. With its whimsical art and engaging theme (battling ogres and dragons), it keeps kids’ imaginations fired up. Critically, it’s noted as a great “bridge” game that prepares kids for more complex strategy games later on.
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King of Tokyo – A dice-rolling battle game where playful monsters duke it out to rule the city. Frequently cited as an “essential board game for kids”
, it’s designed for ages 8+ but even slightly younger kids can enjoy the cartoony theme. King of Tokyo has straightforward rules (roll dice to attack, heal, or score points) and tons of excitement as players become Godzilla-like creatures. It holds strong appeal because it’s both luck-driven and lightheartedly competitive – kids love the “squish the city” fantasy and memorable characters (e.g. the Space Penguin)
. The game’s broad appeal and positive reviews (including a Golden Geek Award) have translated into solid sales for years, keeping it a top pick for family play.
Why these games appeal to kids: Children are drawn to games with bright components, simple goals, and fast action. Each of the above titles keeps downtime minimal and rewards kids with feelings of accomplishment – whether it’s spotting a match in Spot It! or toppling a giant stack of animals. Cooperative and dexterity games are especially popular with parents because they promote sharing, teamwork, and fine motor development in a fun way. Market-wise, kids’ games often dominate unit sales because families tend to purchase multiple titles for birthdays or holidays. The trend is a mix of classic concepts made fresh (matching symbols, stacking blocks) and imaginative themes that spark creativity. Kids in this age range “dominate the board games market” by sheer number
, ensuring that publishers keep targeting them with high-quality, educational content.
Teenagers (13–17 years old)
Purchasing Trends: Teens are increasingly interested in board gaming as a social activity, especially as part of the broader Gen Z revival of analog fun. In fact, 38% of Gen Z in the U.S. enjoy playing board games, more than older generations
. This age group often gets introduced to modern games through family or friends and then seeks out titles to play at gatherings, youth groups, or after-school clubs. Teen buyers (and their parents) look for games that can entertain groups, spark laughter or friendly competition, and accommodate their growing strategic thinking. Party games and light strategy games sell particularly well with teens, as they’re perfect for hangouts. We also see teens gravitating to games tied to pop culture franchises or internet trends (for example, the rise of Fortnite or Minecraft-themed board games) – these leverage existing interests to draw teen players in. Overall, teen purchasing is on the rise as forecasts show Gen Z becoming a major consumer segment in gaming
, motivated by a desire for face-to-face interaction and unique experiences away from screens.
Top 5 Trending Board Games for Teens:
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Catan (Settlers of Catan) – This iconic strategy game has become a rite of passage for many teenage gamers. It’s an “award-winning” civilization-building game that hooks players with its resource trading and expansion gameplay
. Critically lauded for blending luck and strategy, Catan has sold over 30 million copies worldwide
, and teens are a growing part of that fanbase. Why do teens love it? It offers a step up from simpler family games, challenging them to negotiate, plan, and outwit friends – all while remaining easy enough to learn in one sitting. Teachers and board game clubs often introduce Catan to students, noting how it fosters critical thinking and social interaction (the trading element gets players talking and bartering). Its enduring popularity on sales charts and its presence in teen-focused “best games” lists confirm that Catan is a top pick for this demographic.
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Exploding Kittens – A wildly popular card game filled with absurd humor and quirky art, perfect for teen sensibilities. It’s often dubbed “the perfect card game for adults, teens, and kids”, having sold more than 9 million copies by making the whole family laugh
. For teens, the appeal is the game’s irreverent, meme-like style – think kittens, laser beams, and random mayhem. Critically, while it’s a very light game, reviewers acknowledge its brilliant mass appeal and simplicity (draw cards, try not to draw an “exploding kitten”). It was a crowdfunding phenomenon and continues to be a bestseller, proving that a silly theme can greatly boost engagement. Teens break this out at parties or lunch tables because rounds are quick and funny, and a bit of luck means anyone can win. The massive sales and mainstream recognition (it even has a mobile app and merch) underscore its status as a trend-setting game among younger players.
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Codenames – A team-based word association game that has achieved both critical acclaim (winner of the 2016 Spiel des Jahres) and broad popularity. In Codenames, teens get to divide into teams and play as spies giving one-word clues to identify secret words. It’s frequently used in schools and youth groups because it’s social and brainy at the same time – players exercise creative thinking and communication skills. Reviews praise Codenames for its elegant design that’s easy to teach but endlessly replayable with different groups. For teenagers, it hits a sweet spot: competitive enough to be exciting, but also light-hearted. The game’s sales reflect its widespread adoption; it became one of the most popular party/word games worldwide shortly after release. It remains a go-to choice for teen game nights, often serving as a gateway from classic word games like Scrabble into the wider world of modern board games.
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Betrayal at House on the Hill – A thematic horror adventure game that has surged in popularity with teens who enjoy a touch of spooky excitement. Set in a haunted mansion, players cooperate to explore until one eventually becomes a traitor in a unique scenario. With “50 blood-curdling scenarios”, each playthrough offers fresh horror-movie style twists
. The Betrayal series has strong critical reception among hobbyists for its storytelling, and teenage players especially love the immersive theme – it feels like living out a horror flick with friends. This game’s appeal lies in its cooperative start (which encourages teamwork and discussion) followed by dramatic betrayal, a formula that creates memorable moments and lots of chatter at lunch the next day. Recent reprints and expansions have kept it in the spotlight, and it’s commonly recommended as a top game for teens who crave adventure and narrative. Its inclusion in “best board games for teenagers” lists attests to its trendiness in this age group.
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Monopoly (Themed Editions – e.g. Cheater’s Edition & Fortnite) – Despite the influx of modern games, many teens still have a soft spot for this “Godfather of all board games” – albeit with a twist
. Hasbro has capitalized on this by releasing teen-oriented variants like Monopoly: Cheater’s Edition (which actually encourages players to bend the rules and see what they can get away with)
and Monopoly: Fortnite Edition (infusing the game with the popular video game’s theme and mechanics). These editions have been hits at retail, as they refresh a familiar classic with new mechanics that appeal to teenage players’ sense of humor and interests. Critically, Monopoly itself isn’t lauded by modern designers, but these versions have drawn surprisingly positive responses for increasing player engagement. Teens enjoy the Cheater’s Edition because it flips the script – being sneaky is fun (and getting caught comes with silly penalties, like “handcuff” accessories). The Fortnite version, on the other hand, taps into a massive fandom and introduces faster, battle-royale style gameplay. Sales data shows Monopoly’s enduring strength – it remains one of the top-selling board games annually – and these targeted editions are a big reason why it stays relevant for a new generation.
Why these games appeal to teens: Teenagers typically seek social interaction and excitement in their games. The most popular teen games either facilitate group laughter (irreverent party games like Exploding Kittens), friendly competition (strategy titles like Catan or Codenames that they can master and show off skills), or an engaging theme that offers a brief escape (horror, fantasy, or trendy pop culture settings). Importantly, games for this age are often playable in under an hour – fitting into club sessions or weekend hangouts – and support 4–6 players so friend groups can all join. Market trends show teens becoming an important segment as they have more disposable income for entertainment; they respond to games that are easy to learn but not “kid stuff.” That’s why we see robust sales of medium-weight games and party games in this category. Additionally, some classics remain in play because teens often start with what’s at home (Monopoly, Scrabble) before discovering new favorites. In short, the teen demographic is bridging the gap between childhood games and the more complex adult hobby, driving demand for accessible yet clever games.
Young Adults (18–34 years old)
Purchasing Trends: Young adults are the engine of the modern board game renaissance. This 18–34 cohort represents the largest portion of board game hobbyists – nearly 47% of board game enthusiasts fall in this age range
– and they typically buy more games per person than any other group. Many in this demographic have disposable income and actively seek out board games for social gatherings, dedicated game nights, or as a personal hobby. Trends in this age group include a huge appetite for strategy and adventure games (often complex games that offer deep gameplay and high replay value) as well as a love for innovative mechanics. Notably, strategy and Euro-style board games dominate sales overall – about 69% of board game sales are in the strategy category
– largely because of purchases by young adult enthusiasts. This group also embraces cooperative games and legacy/campaign games that deliver a narrative experience over many sessions. Crowdfunding (Kickstarter) has become a popular avenue for young adults to find new games, leading to record-breaking projects in the past few years (e.g. the dungeon-crawler Frosthaven raising nearly $13 million, the highest ever for a board game
). Additionally, party games with mature themes (for college gatherings, etc.) find a market here, though many young adults eventually “graduate” to more sophisticated titles. Overall, 18–34-year-olds buy the most board games in terms of dollar value and diversity, fueling trends like board game cafés and designer board game conventions that cater to their interests.
Top 5 Trending Board Games for Young Adults:
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Gloomhaven – A cooperative fantasy dungeon-crawl campaign game, often regarded as one of the highest-rated board games of all time. Gloomhaven has achieved legendary status among hobbyists – it was the #1 ranked game on BoardGameGeek for years and has sold hundreds of thousands of copies despite its hefty box and price. Its 2020 sequel, Frosthaven, became the most-funded board game Kickstarter ever, raising about $12.97 million from over 83,000 backers
– a testament to young adults’ willingness to invest in epic gaming experiences. Critically, Gloomhaven is praised for its deep strategy and storytelling: players assume roles of adventurers in a persistent world, making choices that permanently affect the game (a “legacy” style feature). For 18–34-year-olds, it’s the ultimate long-term cooperative experience – practically a D&D campaign in a box – offering hundreds of hours of gameplay. Its massive success (both commercially and in awards like the Golden Geek) reflects how this demographic craves complex, challenging games. Gloomhaven routinely tops “best of” lists, and its popularity has even spilled into digital adaptations, but the physical board game remains a crown jewel of young adult collections.
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Wingspan – A beautiful engine-building board game about bird conservation that has taken the hobby by storm. Wingspan is a rare crossover hit: a medium-weight strategy game that also achieved mass-market appeal, selling 1.9 million units by the end of 2023
. For context, that makes it “an order of magnitude more popular than nearly every other non-Hasbro, non-Catan board game” in recent times
. Designed by Elizabeth Hargrave and published by Stonemaier Games, Wingspan won the prestigious Kennerspiel des Jahres (Expert Game of the Year) in 2019, cementing its critical acclaim. Young adults are drawn to Wingspan for its engrossing yet accessible gameplay – you collect birds to build a wildlife preserve tableau, creating combos of abilities. The game’s stunning artwork and relaxing theme also attract a diverse range of players (including many women in a hobby often male-dominated). Reviews highlight how it scratches the strategy itch (planning and optimizing your bird cards) without being overly combative or complex. Its tremendous sales, expansion packs, and the active online community around it show that Wingspan continues to trend strongly. It appeals to this demographic’s desire for thoughtful, immersive games that they can also introduce to more casual friends.
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Terraforming Mars – A strategic engine-builder set in the sci-fi theme of making Mars habitable. Terraforming Mars has been a favorite among young adult strategy gamers since its 2016 release, consistently ranking in the top 5 on BoardGameGeek. It’s critically acclaimed (multiple awards, including nominations for Kennerspiel) and has sold in the high six figures globally. The gameplay involves playing cards representing technologies or projects to raise oxygen, temperature, and water on Mars, with each player managing a corporation. Young adults love the satisfying depth of this game – it combines resource management, tableau-building, and a dash of take-that competition. With numerous expansions and even a successful digital version, Terraforming Mars stays relevant and continues to see strong sales. It exemplifies the kind of intellectually engaging game this demographic seeks out: heavy strategy, minimal luck, and a compelling theme. Moreover, it supports solo play and up to 5 players, which resonates with 20-somethings who might play solo or host group game nights. In market terms, the sustained success of Terraforming Mars and similar titles shows how young adults have shaped the industry towards complex, strategy-heavy games – the segment that makes up that 69% of sales
.
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Codenames: Duet and Party Editions – While the original Codenames was mentioned for teens, the young adult crowd has embraced the various editions of this game as staples for social gatherings. Codenames: Duet offers a cooperative spin for couples or two friends to play together, and Codenames: Deep Undercover (an adult-themed version) adds spicy NSFW words for a mature audience. These adaptations have been well received – Codenames Duet in particular is lauded for preserving the clever clue-giving gameplay in a fully cooperative format, ideal for date nights. Party versions that allow more players (and special Disney/Marvel editions for themed parties) also remain popular. The critical reception of the entire Codenames line is very positive, often cited as one of the best party games ever made. For young adults, these games are perfect because they are quick to learn, scale to large groups, and intellectually stimulating. Whether at a casual get-together or a pub board game meetup, Codenames reliably shows up, keeping sales strong. Its presence bridges the gap between serious gaming and pure party fun, which is exactly what many 20- and 30-somethings look for when unwinding with friends.
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Cards Against Humanity – The infamous adult party card game continues to be a phenomenon among the 18+ crowd. Billed as “a party game for horrible people,” Cards Against Humanity (CAH) has players fill in blanks in sentences with often crude or dark-humored phrases. It’s definitely mature content – in fact, one teen guide notes it as “the crudest, rudest, most politically incorrect (and totally fun) party game”, advising that it’s best suited for ages 17+
. Despite (or because of) its outrageous humor, CAH became a cultural icon of the 2010s and still maintains strong sales with numerous expansions and themed packs. Young adults, especially college students, often bring out CAH for quick laughs and ice-breaking at parties. While it’s not critically praised in the traditional sense (game reviewers often critique its simplistic design), its impact on the market is undeniable. It showed that there was a huge appetite for edgy, comedic party games – leading to many spin-offs and competitors – and it introduced many Millennials and Gen Z’ers to the idea that board/card games can be wildly irreverent. Even in 2025, one can find CAH or a variant on the table at many late-night gatherings. Its appeal lies in the social catharsis of laughing at shocking answers and the fact that it requires zero learning curve, making it inclusive for any number of players (as long as everyone’s okay with the content). CAH’s continuing popularity underscores how important purely social games are to the young adult segment alongside the heavier strategy titles.
Why these games appeal to young adults: This demographic is extremely diverse in taste, so their top games range from heavy 20-pound-box epics to light 20-minute party decks. A common thread is that young adults value innovative and rewarding gameplay – they grew up with video games and now often seek rich analog experiences as a change of pace. For many 20- and 30-somethings, board games are a social hobby, so games that generate stories or interaction (co-op adventures like Gloomhaven, competitive strategy like Terraforming Mars, or loud party games like CAH) are highly attractive. Additionally, young adults show a willingness to invest time and money in games: they’ll back big Kickstarter projects, buy expansion packs, and follow designers they like. This has led to a golden age of complex games and beautiful productions. On the flip side, they also appreciate quick party games when the occasion calls – something easy to pull out when friends who aren’t “board gamers” come over. In terms of market trends, young adults have spurred the growth of board game cafés and meetups, seeking in-person connection. Industry reports note that the rise of board game cafés is tied to millennials looking for “old-fashioned recreational activities” as a social alternative
. In summary, young adults buy the most in value because they purchase both the $100 epic games and stacks of smaller games, driven by a passion for the hobby and the social benefits it brings.
Middle-Aged Adults (35–54 years old)
Purchasing Trends: Adults in the 35–54 bracket often have families of their own and straddle both the modern hobby and the classic games of their youth. This group makes up a significant portion of board game consumers – surveys show about 35% of board game enthusiasts are 35–54
, and they were the largest demographic in some hobby industry analyses
. Many in this age range grew up during the 1980s–90s board game wave (Trivial Pursuit, Risk, Scrabble, etc.) and later witnessed (or participated in) the Eurogame boom of the 2000s. As such, their purchasing includes nostalgic classics they know and love, family games to play with their children, and advanced strategy games if they are hobbyists. Notably, middle-aged adults often serve as “gatekeepers” to the hobby for the younger generation – e.g. a parent who buys Ticket to Ride or Catan for family night, introducing the game to their kids and teen relatives. Market data suggests the 5–12 age segment leads in overall share partly because of purchases made by these 35–54 parents
. At the same time, a sizable subset of this group are hardcore gamers themselves (some have been playing war-games or D&D since the ’80s), so they also drive sales of complex games and high-end collector’s editions. Key trends include a strong interest in family-oriented strategy games, educational games (to enjoy with kids), and revised editions of classics (40-somethings rebuying games like HeroQuest or Axis & Allies for nostalgia). This demographic values games that bring the family together but also ones that offer personal enjoyment on game nights with peers. They are also known to be brand-loyal – many stick with familiar publishers or titles they trust.
Top 5 Trending Board Games for Middle-Aged Adults:
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Ticket to Ride – This accessible train-themed board game remains one of the best-selling and most beloved family strategy games for middle-aged adults. First released in 2004, it has since sold over 18 million copies worldwide
. Ticket to Ride is often described as the perfect “gateway game” – easy to learn in minutes, yet engaging for both beginners and seasoned players. Its broad appeal has been explicitly noted: Ticket to Ride has “almost universal appeal” and strikes a balance between simplicity and depth, making it enjoyable for both “beginners and seasoned gamers alike”
. Adults in their 30s, 40s, and 50s gravitate to this title because it’s something they can play with their kids or non-gamer friends without any fuss, but it’s more stimulating than roll-and-move classics. Critically, it won the Spiel des Jahres in 2004 and has consistently high user ratings. In 2025, Ticket to Ride is still topping recommendation lists for family play and is a staple purchase for many middle-aged consumers (some even collect its many map expansions). The game’s nostalgic railroad theme also resonates with older generations, and its moderate playtime (~1 hour) fits well into a family evening.
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Carcassonne – A classic tile-laying game that has been “going strong for more than 20 years”
, Carcassonne remains a favorite among middle-aged gamers. It’s often mentioned in the same breath as Ticket to Ride and Catan as part of the gateway trilogy. In Carcassonne, players draw and place tiles to build a medieval landscape of cities, roads, and farms, claiming features with meeples to score points. Middle-aged adults appreciate Carcassonne for its accessible yet satisfying gameplay – as one reviewer put it, it’s “accessible, endlessly replayable, and satisfying in equal measure”, the perfect next step for those graduating from Monopoly or Clue
. Sales have been strong since its release in 2000, with over 10 million copies sold and multiple expansions. It’s critically acclaimed (Spiel des Jahres 2001 winner) and known as an ideal family game that scales well from 2 to 5 players, which suits adults who might play with just their spouse or a larger group including kids. In the 35–54 bracket, many have been playing Carcassonne for years and continue to enjoy new expansion content. It hits the trend of “nostalgic modern classic” – many in this cohort discovered Carcassonne in the early 2000s and are now introducing it to a new generation.
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Pandemic – A cooperative board game that had a resurgence in visibility during the COVID-19 pandemic (for obvious thematic reasons). Pandemic is considered “one of the most successful cooperative games to reach the mainstream market”, condensing deep strategy into a package playable by a broad range of people
. For middle-aged adults, Pandemic offers a compelling way to work together with family or friends toward a common goal – a refreshing change from the competitive games of their youth. Critically, it’s been lauded for its tense, puzzle-like gameplay where players must strategize and communicate to beat the game’s virus outbreaks. It won awards (including a Special Achievement for Best Boardgame in 2009) and inspired a whole genre of co-op games. Sales-wise, Pandemic has become a staple, with multiple expansions and spin-offs (like Pandemic Legacy). In this age group, many enjoy it as a couple’s game or a family challenge – it’s often cited how middle-aged parents played Pandemic with their older kids during lockdowns as a way to have fun while indirectly learning about teamwork and crisis management. In 2025, Pandemic remains trending due to its established reputation and the continued popularity of cooperative games among those who prefer “all of us against the board” rather than competing against their children or spouse. The franchise’s critical acclaim (even Pandemic Legacy: Season 1 is still the #2 game on BGG
) underscores its lasting appeal.
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Catan – The influence of Settlers of Catan is so broad that it spans multiple age categories. For many middle-aged adults, Catan was the game that introduced them to Euro-style board games in the late ’90s or early 2000s. Now, even after decades, it remains a fixture in their collections. With over 30 million copies sold globally
, Catan is often a common ground between generations – 40-somethings might play it with their college-age kids or with their own friends. Critically acclaimed for revolutionizing board gaming (it won Spiel des Jahres 1995), it offers accessible strategy that appeals to this age group’s desire for something meatier than roll-and-move games but not overly complex. Middle-aged players enjoy the trading and social negotiation aspects, which hark back to games like Monopoly but in a more balanced, less luck-dependent way. Catan’s consistent sales and ever-expanding lineup (seafarers, cities & knights, etc.) show it’s still trending. In fact, many in their 30s/40s are buying Catan extensions to play with 5-6 players at family gatherings. The game’s nickname as “the new Monopoly” in some circles highlights how it’s replaced older classics at many families’ tables
. For the 35–54 demographic, Catan hits the sweet spot of strategy, interaction, and nostalgia, making it a must-have if they don’t already own it.
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Scrabble – Among traditional titles, Scrabble stands out as a game that middle-aged adults continue to purchase and play, often with zeal. According to industry reports, word games like Scrabble represent the leading segment of the board game market by value – the “Scrabble segment” held around half of the market share in 2022
. This remarkable statistic speaks to the enduring popularity of Scrabble and its variants. People in their 50s (and late 40s) likely grew up with Scrabble as a household staple and have retained their fondness for it. Many enjoy it as a leisurely competition of vocabulary and wit; some even join local Scrabble clubs or play online. In recent years, sales of deluxe Scrabble boards, spin-off editions (like Scrabble Junior, Scrabble Slam), and crossword-style games remain strong, driven largely by this demographic. Critically, while Scrabble isn’t reviewed in the same way a modern hobby game is, it’s respected as a timeless design that exercises the mind. Middle-aged adults often cite Scrabble for its brain-training benefit – it keeps memory and language skills sharp – which is a selling point as people get older. Scrabble continues to be a top seller in the “family and classic” category, and it’s not uncommon for a board game collection to include both modern hits like Ticket to Ride and the trusty Scrabble set. The game’s cross-generational appeal (grandparents, parents, and teens can all play) further ensures that the 35–54 age group will keep buying it, whether as a gift or for their own enjoyment.
Why these games appeal to middle-aged adults: This cohort often values family bonding, nostalgia, and balanced challenge in their board games. The trending games reflect a mix of old and new that resonates with their experiences. Titles like Ticket to Ride and Carcassonne are popular because they are family-friendly strategy games – easy to teach to kids or newcomers, yet engaging enough for adults to replay. Cooperative games like Pandemic tap into a desire for collaborative family activity (a welcome shift from the cutthroat Monopoly battles many remember). At the same time, many in this age group still enjoy the classics they grew up with – hence Scrabble and others maintaining large market shares. Nostalgia is a powerful factor: a 45-year-old might pull out Risk or Clue to reminisce, or buy the anniversary edition of a game they loved as a child. The industry has noticed this and often releases collector’s editions and retro remakes targeting this demographic. Additionally, middle-aged gamers who entered the hobby in the Eurogame wave remain patrons of complex games – they are often the ones buying heavyweight euros or war games (e.g. Brass: Birmingham, Twilight Struggle) and supporting the high-end segment. However, the five games listed indicate what’s broadly trending: accessible strategy and evergreen titles. Market trends show this group is instrumental in both introducing new players (their kids or friends) and sustaining the classics, making their purchasing behavior quite influential across the board game industry.
Older Adults (55+ years old)
Purchasing Trends: Older adults tend to stick to the classics and low-complexity games, though many are open to newer games that cater to their needs (easy to learn, not physically strenuous, and good for mental exercise). This 55+ demographic is the smallest in terms of self-identified board game enthusiasts (about 18% of hobby gamers
), but they do play and purchase games – often to enjoy with grandchildren or peers in social groups. Traditional games have an especially strong foothold here; it’s common for seniors to regularly play chess, checkers, bridge, or dominoes rather than buy the latest Eurogame. Indeed, some data suggests chess is the best-selling board game ever, with around 3 million sets sold annually in the U.S. alone
– many of those sets end up in the hands of older adults who have the time and inclination to play regularly. We also see that games which double as cognitive workouts (like word games and number puzzles) are popular in this age group, sometimes recommended by senior centers to keep the mind sharp
. In terms of market trends, there has been a push to create age-friendly versions of games – for example, larger, high-contrast tiles for Scrabble or Rummikub to aid visibility, or simplified rules sets for classics – acknowledging the senior market. Socialization is a big factor: many older adults use games as a way to connect with family (e.g. playing a round of Qwirkle with the grandkids) or with friends at community centers. Sales of classic games saw a boost during the pandemic as well, as seniors at home turned to familiar games and puzzles for entertainment
. Overall, older adults purchase fewer new titles, but they are steady consumers of the classics and will adopt newer games if introduced in an accessible way.
Top 5 Trending Board Games for Older Adults:
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Chess – This ancient game of strategy remains exceptionally popular among seniors, both for its familiarity and its mental benefits. Chess sets continue to sell in great numbers – as noted, over 3 million chess sets are sold each year in the U.S.
, and a significant portion of those are bought by or for older adults. Many in the 55+ group have been playing chess since childhood and enjoy it as a routine activity (chess clubs in parks or community centers are often filled with retirees). The game’s critical reputation is beyond dispute – it’s arguably the most studied and revered game in history. For older players, chess offers intellectual stimulation, strategic depth, and a sense of tradition. It’s also usually accessible; one can find an opponent easily online or teach a grandchild the basics in an afternoon. The ongoing “Chess renaissance” fueled by pop culture (e.g. Netflix’s The Queen’s Gambit) has also brought some older players back to the board. Chess is less a trend than a constant, but in the context of seniors, it’s worth noting that it’s trending upward as part of a broader emphasis on brain-healthy hobbies. Seniors appreciate how chess exercises memory, concentration, and tactical thinking – some view it as a enjoyable preventive measure against cognitive decline. Sales of specialty chess sets (with larger pieces or themed designs) are also strong in this demographic, as they often collect beautiful sets as display pieces as well as for play.
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Scrabble – A perennial favorite among older adults, Scrabble exemplifies the kind of classic that “never goes out of style”
. It consistently ranks as one of the top games seniors play, in part because it’s a word game that keeps the mind engaged. Senior communities often organize Scrabble tournaments, and it’s common to see seniors doing crossword puzzles or playing Scrabble to pass the time. The tactile satisfaction of placing letter tiles and the nostalgia factor of the game (which has been around since the 1940s) contribute to its enduring appeal. As mentioned earlier, word-based board games hold a huge market share
– Scrabble being the flagship example – indicating that older demographics are likely a big driver of those sales. Critically, Scrabble has had competitive circuits and is respected for its rich gameplay (there’s skill in anagramming and strategy in board placement). For the average senior, though, it’s simply a fun way to challenge their vocabulary and have a friendly contest with a spouse or friends. In recent years, products like large-print Scrabble tiles and boards with lazy susan rotation have been marketed to older players to improve accessibility. Scrabble remains “trending” in the sense that it’s continually popular; many boomers who retire rediscover Scrabble as a leisure activity. Additionally, some seniors play the digital Words With Friends, but plenty still prefer the real board and tiles for the social aspect. It’s not uncommon for a 70-year-old grandparent to break out Scrabble when family visits – it’s a game where generations can interact, giving it a timeless quality.
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Rummikub / Qwirkle (Tile-Matching Games) – Tile-based rummy games are extremely popular with older adults, often even more so than with younger groups. Rummikub, in particular, has an interesting claim to fame – according to its publisher’s data, it became the third most popular family game in the world by 2013 (after only Chess and Monopoly)
. This places Rummikub in high esteem globally, and it’s especially beloved in senior circles. In Rummikub, players create runs and sets of numbered tiles, a bit like playing cards but with tactile tiles. Seniors enjoy it for its logic puzzle element and easy-to-handle pieces. In retirement communities, Rummikub sets often see daily use. Similarly, Qwirkle, a more modern game (2006) that involves matching colors and shapes, has gained a following for the same reasons. It’s described as sharing characteristics with Rummikub and Scrabble – essentially a pattern-matching game with chunky tiles
. Qwirkle won the Spiel des Jahres in 2011, showing critical approval, and it’s frequently recommended for seniors because it encourages pattern recognition and planning without requiring any reading. Both Rummikub and Qwirkle come with the benefit of large, clear components, which is ideal for older eyes and hands. In terms of trend, sales of these games have been strong and steady; Rummikub in particular often charts as a top-selling game in the “family” category. There’s a noted trend in senior living facilities to stock such games as they help with hand-eye coordination and keeping the mind active
. In short, tile games that are easy to learn yet engaging (and have a solitaire-like thinking aspect) are hits with the 55+ crowd. These games also usually accommodate 4 players, making them great for a table of friends to play casually while chatting – a key social aspect.
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Monopoly (Classic Edition) – The classic real-estate game still holds a place in many seniors’ hearts. Monopoly was dubbed “the Godfather of all board games” in a list of games for seniors
, highlighting its iconic status. Older adults often have nostalgia for Monopoly – they might remember playing it with their children decades ago or even in their own youth (the game dates back to 1935!). While many hobby gamers move away from Monopoly, a lot of seniors continue to enjoy it in its traditional form, finding comfort in the well-known rules and gameplay. Sales for Monopoly remain robust every year, partly because each generation receives it as a gift at some point. For the senior demographic, new themed editions might be less interesting than the classic edition they already own, but some do pick up special editions (like the 50th Anniversary set, etc.) as collectors or gifts. Critically, Monopoly is often criticized for its length and luck, but that doesn’t deter those who see it as a family tradition or a leisurely way to spend an afternoon. Many older players have “house rules” to speed it up or simply enjoy the process more than the competition. It’s also commonly used when grandkids visit – grandparents know the rules by heart and can teach the young ones. In 2025, while Monopoly might not be “trendy” in a fashionable sense, it absolutely remains one of the top purchased and played games in the 55+ segment (as evidenced by its enduring sales). The familiarity and low barrier to entry (everyone knows Monopoly) make it a safe bet when seniors are shopping for a game to play at holiday gatherings. Even Hasbro’s new spins like the Cheater’s Edition can be seen as attempts to re-engage lapsed older players with a novel twist, but the standard Monopoly is still king for many.
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Ticket to Ride – Interestingly, the same Ticket to Ride that appeals to middle-aged adults has also found a following with active seniors, making it a true cross-generational hit. In guides for seniors, Ticket to Ride is often recommended as an “award-winning game” that has the competitive spirit of Monopoly but “simpler rules” and shorter play time
. This is exactly why older adults might pick it up. Those who play with family or at senior game nights have discovered that Ticket to Ride’s straightforward gameplay (collect colored cards, claim routes on a map) is easy for them to grasp, yet it provides a fresh experience compared to the classic games they know. The train theme can also evoke nostalgia (steam trains, cross-country travel) and inspire story-sharing about travel, which is a lovely side effect noted in senior communities
. Critically acclaimed and visually clear (big board, distinct colors), Ticket to Ride also scales well to different ages, so a grandparent can enjoy it with grandkids on a relatively equal footing. Sales-wise, as mentioned, it’s one of the top sellers of the 21st century, and its inclusion in senior living resource lists shows it’s breaking into that market. The trend here is that some modern games are being embraced by older generations when those games meet certain criteria: accessible rules, not too much text, and rewarding gameplay. Ticket to Ride checks those boxes. Many seniors who give it a try end up loving it, often commenting that it reminds them of the thrill of collecting and set-completion without any heavy arithmetic or reading. Ticket to Ride is increasingly the game that families use to connect with their older relatives – and those older relatives, in turn, are asking to play it even when the younger folks aren’t around. It’s a promising sign of how the hobby is widening across all ages.
Why these games appeal to older adults: Seniors generally prefer games that are familiar, easy to see and handle, and cognitively engaging but not overwhelming. The top choices for this group fall into two categories: timeless classics (chess, Scrabble, dominoes, bridge, Monopoly) and simple modern games that align with classic sensibilities (Rummikub, Qwirkle, Ticket to Ride). Physical considerations are important – games with large, tactile components like domino tiles or Rummikub tiles are favored because they are easier on aging eyes and hands
. There’s also a strong social component: many older adults use games as a structured way to socialize, whether at a senior center or with family. Cooperative play is less common (though some do enjoy co-ops like The Crew or Pandemic if introduced), possibly because competition in classics is what they know. However, they often value light-hearted interaction over cutthroat competition, which is why a game like Ticket to Ride, with its gentle rivalry, can be welcomed. Memory and cognitive health are underlying factors too – games like chess and Scrabble are seen as mentally beneficial, and indeed studies have linked regular game-playing with delayed onset of dementia. The market trend of games “for seniors” highlights things like large print, simplicity, and nostalgia. For example, one senior living guide notes that games lead to “merry banter and fits of laughter” and help protect against dementia
, emphasizing the health angle. To summarize, older adults buy games that give them joy and comfort. A well-worn chess board, a Sunday Scrabble routine, or teaching a grandson their favorite card game – those experiences drive their engagement. The industry, in turn, is gradually catering to them with tailored products, but the enduring popularity of the classics in this age group is a testament to how these games have become part of their life stories.
Conclusion and Cross-Generational Trends
Board game purchasing behaviors in 2025 reveal a vibrant landscape where each generation finds its own favorites, yet certain trends echo across age groups. Kids and families continue to be the backbone of the market by volume, drawn to games that are fun, educational, and often cooperative. Teens are emerging as a powerhouse demographic, embracing both the party games that make them laugh and the gateway strategy games that challenge them, all while fueling a growth in youth-oriented game content. Young adults stand out as the most passionate buyers – they not only buy the most games, but also the most diverse types, from heavy eurogames to adult party games, driving innovation and funding new designs. Middle-aged adults balance between old and new: they keep the traditional family game night alive (with titles like Ticket to Ride or Catan becoming the new family classics) and also maintain affection for the games of their own childhood. Older adults, on the other hand, anchor the industry’s evergreen segment – their loyalty to classics like chess and Scrabble provides a stable sales base year after year, and their gradual adoption of select modern games shows the universal appeal of a well-designed game.
Which age demographic buys the most board games? The answer depends on how we measure “the most.” In terms of sheer market share and units, purchases for children (under 12) likely top the list – parents buying kids’ games make the 5–12 segment account for over 30% of industry value
. Every birthday and holiday brings new board games into young households, and this cycle is consistent. However, if we consider those who are personally driving purchases for hobby reasons, young adults (18–34) take the crown. They make up roughly half of all avid board gamers
and are known to buy multiple games for themselves, contributing significantly to revenue (especially in the hobby game segment, which has higher price points). Many industry experts note that millennials/Gen Y and the older half of Gen Z are the ones propelling the “board game renaissance,” as seen in crowdfunding booms and the proliferation of board game cafés.
Why are these groups buying so many games? For kids, the why is clear: games are tools for play and learning, and parents today appreciate board games as a screen-free activity that can educate and entertain simultaneously. Teens buy games (or beg parents to buy them) as a form of social currency – a cool game can liven up gatherings or become a shared hobby with friends. Young adults often purchase games as multi-faceted entertainment: a relatively inexpensive social activity, a collectible hobby, and a way to continue imaginative play into adulthood. This age group also has the strongest online communities (Reddit, YouTube, etc.) around board games, which stoke their enthusiasm and lead to more purchases. Middle-aged adults purchase games chiefly for family bonding – many explicitly seek titles that “get the kids off their phones” and bring everyone to the table, which has driven the success of many family-weight games in recent years. Additionally, 35–54s with established game groups will keep buying new games to spice up their meetups. Older adults, while not chasing the latest releases, buy games as a means of staying mentally active and socially connected. The rise of game afternoons in senior centers and the inclusion of games in wellness programs indicates that even in later years, people see value in purchasing a good game or puzzle.
Market trends shaping preferences: Across all ages, a few key trends emerge in 2025. One is the blending of digital and physical – app-assisted board games and online play options – which attract younger players used to digital experiences but also appeal to middle-aged players who enjoy hybrid features (for example, a companion app that handles scoring). Another trend is the focus on inclusive themes and diverse representation in games, making the hobby more welcoming; this particularly affects young adults and teens who are socially conscious and appreciate games like Wingspan (designed by a woman, non-violent theme) or Fog of Love (a relationship game that includes LGBTQ storylines). The surge of thematic games and franchise tie-ins is also notable: from Marvel Champions to Star Wars: Outer Rim, these draw in fans from teens to middle-age, showing that popular IP can boost a game’s appeal if done well. Meanwhile, the enduring success of strategy games indicates a sustained appetite for brain-engaging content in an era saturated with passive media – people of many ages turn to board games for a more active, face-to-face form of entertainment. The COVID-19 pandemic gave board games a further boost as families and friends sought at-home activities, and that momentum has carried forward; sales in 2023 were up and forecasts through 2027 are very optimistic
. Geographically, the U.S. leads revenue and innovation, but Europe and Asia (especially China and Japan) are big markets too, each with their own age-related trends (like Japan’s older population embracing traditional games such as Go and newer abstract games).
In conclusion, board gaming in 2025 is truly a multi-generational hobby. No matter the age – 5 or 75 – there are games tailored to provide joy, challenge, and connection. Kids might dominate in sheer numbers of games bought, but it’s the young adults and middle-aged who buy the most diverse and often most expensive games, fueling the industry’s growth and creativity. Teens are the fastest-growing new audience, bridging childhood and adult play with an enthusiasm that promises a healthy future for the hobby. And seniors quietly remind us that some games are classics for a reason – they continue to play and love them, keeping those titles alive. The top trending games for each age group highlight how different stages of life call for different kinds of fun, yet all share the core reason people play board games: to connect with others, challenge oneself, and have a great time. The 2025 board game market is shaped by these overlapping tastes, resulting in a rich tapestry of products from simple to complex, ensuring that everyone, at any age, can find something on the shelves that delights them.
 Writer's Bio: Driven by a fascination with how young people learn, grow, and connect, Laura N. Larsson has spent years researching the role of play and social media in child and adolescent development. Since 2012, she has combined her ecommerce background with in-depth interviews of children and teenagers, producing insightful articles that explore the evolving interplay between play, communication, and online interaction. Read more articles by this author
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