The American Girl Doll brand has caused a major controversy for the publication of a book, which some claim is promoting small children to "change their gender."
"A Smart Girl's Guide: Body Image Book" by Mel Hammond, retails on the American Girl website for $12.99.
https://www.americangirl.com/products/a-smart-girls-guide-body-image-book-hgv01
"Every girl needs to learn to live comfortably in her own skin, and this book will show the way! In these pages, a girl will find everything she needs to know about loving her unique self, staying confident through her body's many changes, and appreciating her body for the life it lets her live. Full of activities, tips, crafts, and real-girl stories, this book is a feel-good reminder that all bodies are worthy of love and respect."
"Parts of your body may make you feel uncomfortable, and you may want to change the way you look," "That's totally OK!"
"You can appreciate your body for everything it allows you to experience and still want to change certain things about it," another page adds. "If you haven't gone through puberty yet, the doctor might offer medicine to delay your body's changes, giving you more time to think about your gender identity."
"If you don’t have an adult you trust, there are organizations across the country that can help you. Turn to the resources on page 95 for more information."