Regional Reports: What’s Selling … And Where

This fuzzy creature comes with a code to access Webkinz World online. The bear’s special item in the virtual world is the cave bed, and it’s special food is honey bee roast.
—  Seven of 68 specialty retailers named Webkinz as a best seller in their stores in October 2008.
—  Mary Walsh-Martel, owner of Magical Child in Greenfield, Mass., cited sales of about 80 units per month.
— "Even though it's slowing down, it's still on top, with about 150 a month," Pam Byrd, manager of The Little Cottage Toy Shop in Franklin, Tenn., told TDmonthly about the best-selling Webkinz in her store in early 2009.

This light, Styrofoam airplane is simple enough for easy flight and durable enough for an eventual nosedive. It has the distinctive double wings of biplanes, and a bright red color detailed with checkered stripes on the wings and tail. Charging off its launcher in less than a minute, the plane is just a trigger-pull away from flight. The charger-controller requires six AA batteries.
— “[It's] Kid Galaxy by far. The Backyard Flyer,” said Kate Tanner, owner of Kidstop Toys & Books Store in Scottsdale, Ariz., when asked about best-selling flying toys in October 2008.
— “The Red Biplane is actually our best seller,” Ava Allen, owner of Be Beep a Toy Shop in Columbia, S.C., told TDmonthly.
— About 25 percent of 68 retailers named the Backyard Flyer from Kid Galaxy as a top-selling toy.

Kid Galaxy’s Morphibians unite a wide variety of play types as they are safe not only for land, but also for water. Battery-operated and remote-controlled, a Morphibian is an all-terrain vehicle, going from driveway to living room to bathtub easily. Simple controls and aggressive styling make this chunky, four-wheel-drive vehicle appealing to a wide range of ages. Morphibians are available in two frequencies to allow two cars to be driven at once without interfering with one another’s signal.
— “For RC toys, we turn to Kid Galaxy for dependable electronics and age-appropriate play value,” said Sallie Kashiwa, manager of Timbuk Toys in Denver, who noted the Morphibian as a best seller for older boys.
— Ten percent of 68 retailers named the Morphibian as a best-selling hobby toy in October 2008, citing average sales of eight to 10 per month.

The plush is also a nightlight that projects an entire night sky onto the ceiling and side walls of any room. Additionally, it brings awareness to five endangered wildlife creatures, each highlighted on the turtle’s shell. Simply press on each button to learn about a different creature, such as the California sea otter and the blue whale. A little storybook is included to provide facts about each endangered creature. Launch date: February 2008.

This 4" mini version of Plunko, who's a businessman and owner of a car wash and tire store, is ideal for toting around on a purse or backpack.

These hamster-themed erasers are available in six assorted colors. They can be taken apart and put back together like a puzzle.
—  As of 05/13/2011 this product had 5 out of 5 stars from 10 reviews on Amazon.com. Cons: Not suitable for younger children because the small pieces constitute a choking hazard.
—  Belmont Toys in Belmont, Mass., sells from 800 to 1,000 Iwako erasers monthly, Manager Gage Brownell told TDmonthly in October 2008.

As a creative, educational action toy, it’s loads of fun — kids jump on the air bladder to launch a 9" all-foam rocket into the air. The Junior Stomp Rocket is used by science teachers to help children learn about trajectory, force and motion. It is also valued by psychologists, physical therapists, special-ed teachers and parents of children with special needs. “Stomp Rockets are recognized for their positive contribution to the lives of millions of children and adults around the world,” Frank Reed, of D & L Company, told TDmonthly. Awards: Top Toy of the Year 2005, Creative Child Magazine; Excellent Product 2005, iParenting Media.
— “Our top selling flying toy is The Stomp Rocket Jr.,” confirmed Sallie Kashiwa, manager of Timbuk Toys in Denver, in October 2008. “We go through about four cases (40) a month.”
— Six of 68 retailers said in fall 2008 that the Stomp Rocket is their best-selling flying toy. Holly Anvers, manager of Ages & Stages Toy Box in Golden, Colo., cited sales of about 40 units per month in late fall 2009.
— Eighteen percent of 38 specialty retailers named Stomp Rockets an overall best-selling toy in July 2010. Scott Loveless, owner of Toys That Teach in Bothell, Wash., told TDmonthly in summer 2010 that his store sells “somewhere along the lines of 40 to 60” Stomp Rockets each month. “Stomp Rockets … are always a summer favorite.”
— In autumn 2010, Marc Holcomb, owner of Toys & Co. In Greensboro, S.C., said he sold approximately 50 per month per store. “It's our #1 gift item,'' he told TDmonthly.

The unit functions as a database of virtual flash cards, displayed on a 2-1/2 screen. One GB of information can be stored on the unit’s built-in flash memory drive. The system also features music-playback, language translation and software download capability. Launch date: Fall 2008.

This game is a friendlier version of the classic 20 questions game, created with younger children in mind. The game itself features simplified questions and answers and is built to better fit in small hands. To play, kids simply think of an object and then answer a series of 20 questions about the object. 20Q Junior is programmed to engage in child-friendly banter and enthusiastic encouragement. Kids can use color-illustrated and themed picture cards to help them identify an object.