Writer's Bio: Terri Hughes-Lazzell is a freelance journalist based in Ossian, Ind. After spending nearly a decade as a daily newspaper reporter, she has worked as a freelance journalist for more than ten years, writing about a variety of topics. Her work appears in newspapers, magazines and specialty publications nationwide.
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You know your primary customer base, but what about those who don't frequent — or even know about — your store already? Tap into tips from other specialty retailers in TDmonthly Magazine's November issue, when they share creative ways to reach out to the community, divulge partnerships with other local businesses, and talk about ways to drum up business in unexpected places.
