How to Find and Develop a License

Draco Malfoy joins Tonner’s Harry Potter collection. A wigged figure with a hand-painted face, Draco features a custom-knit sweater and flannel pants and a Hogwarts robe with the Slytherin crest decal, and comes with a wand and custom stand. Owner Robert Tonner of Tonner Doll told TDmonthly that the popularity of the Harry Potter line “hasn’t slowed down in the last two or three years.” Launch date: 2007.

Featuring high-quality audio from the hit movie “Shrek the Third,” each pen features four classic lines of dialogue straight out of the film. The talking pens are available in Shrek, Donkey, Puss and Gingy varieties. President Jay Kamhi of Kamhi World told TDmonthly that when selecting a character for his talking pen line, “I look for a high level of dedication from the fans.”

From the popular Nickelodeon cartoon “Dora the Explorer” come these new collectible finger puppets. Based on characters from the show, including Dora, Boots and Swiper, each puppet comes with a background card and child-sized ring. These puppets are part of a new Nickelodeon collection that Imperial Toys promises will also feature Diego, SpongeBob SquarePants and The Backyardigans. Launch date: Fall 2007.

Shrek and Fiona are throwing a swamp party … and everyone’s invited. With this DVD game for one to two teams or players, families will be off the couch and competing in side-splitting party games to earn the coveted title of “Life of the Swamp Party.” Players must get ready to draw, laugh and play their way to becoming the life of the party. The game includes a DVD game disc, four collectible figurines, an activity mat, a donkey bean bag, Shrek ears and toss rings.

The dolls’ hand-painted faces strongly capture the likeness of Kirsten Dunst, Tobey Maguire and Bryce Dallas-Howard in their respective roles in the "Spider-Man 3" movie. The dolls are crafted of fine quality vinyl and hard plastic and feature 14 points of articulated movement. Each doll stands 17” tall. Launch date: May 31, 2007.
— The movie “Spider-Man 3” has generated over $336,500,000 in the U.S. Box Office.
— "Two attributes that make Tonner dolls most sought after by fashion doll collectors are the quality and the ‘feel’ of the dolls," Tom Courtney, visuals and merchandising director for Tonner Dolls told TDmonthly.
— “Spider-Man 3” was directed and co-written by U.S. film director, producer, writer and actor Sam Raimi.

Boys can swing into action with this officially licensed giant Spiderman III appliqué that measures over 40” tall and comes in five pieces for ease of installation. Users simply peel and stick it onto the surface (works safely on any smooth, dry and clean surface … even painted walls). It removes without sticky residue and does not cause damage to the surface. It is fully repositionable and re-usable. Launch date: May 2007.

Esphera 360˚ takes puzzle players to new dimensions with its one-of-a-kind freestanding sphere shape.  This plastic puzzle is composed of 60 curved pieces and is designed for kids ages six and up.  The spherical puzzle is assembled according to the number system on the back of each curved puzzle piece.  Players seeking more of a challenge can ignore the number system altogether and assemble the pieces based solely on image.  When assembled, the puzzle measures 6” in diameter.  Launch: June 2007.