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July 2007 | Vol. VI - No. 7

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How to Manage a Monster Hit

So You've Got a Hit ... Now What?

By: Alison Marek
7/1/2007

Some store owners smell a hit and go for it. Others keep away. What could be wrong with a best-selling toy? Just ask almost any store owner who's trying to keep customers supplied with Ganz's Webkinz. Or one who was there for Ty's Beanie Baby craze.

Toy-store owners who weather a toy craze have learned how to be patient, strategize to keep their customers loyal when hot toys are in short supply, and maintain good communication with the company whose toy is suddenly out of control. Learn what to do  (and what not to do)  when a little toy suddenly becomes a monster hit in the August issue of TDmonthly Magazine.
Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


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