TDmonthly Magazine!
May 2006 | Vol. V - No. 5

Tools:


Familiarity Breeds Sales of Classic Toys

Recognizable Dolls and Plush Attract Buyers

By: TDmonthly Staff
5/1/2006

Grandparents and parents are usually cited as the impetus for classic toy buying, but now 2-year-olds are getting into the act. DVDs of classic films such as the "Wizard of Oz" are making fans and collectors younger than ever. And when the Tonner Doll Company (ToyDirectory), the Alexander Doll Company and Russ Berrie & Company pick up the licenses, specialty retailers are sure to profit.

Read next month's issue to find out more.
Read more articles by this author


THIS BANNER IS AN AD:



•Gotta-Have-It Baby Gear Goes Beyond Pastels
•Manufacturers Respond to Babies' Demands
•Merrick Mint Moves From Coins to Candy
•The Treasured Child: Selling Toys for All Ages
•How to Judge a Gift By Its Package
•These Baby Travel Toys Won't Get Lost
•EarthBall Continually Reinvents the Globe
•May Peeks
•Preschoolers Rate Toys
•TDmonthly’s Top 10 Most Wanted Fantasy Games
•Ten Years of ToyDirectory: Manufacturers Increase Sales
•This Issue’s Highlights
•Homeschoolers Rate Toys
•Vehicles That Require Assembly Are a Real Gas
•Familiarity Breeds Sales of Classic Toys
•Building Entrepreneurs the Build-A-Bear Way
•TDmonthly’s Top 10 Most Wanted Outdoor Toys
•One Product, One Focus, Lots of Sales
•En Route to Building a Better Brain
•Webkinz Are Exploding, Retailers Report
•Big-Box Toys Wage Battle of the Sexes
•New Toys Transform Pools Into Water Parks
•Tub Activities Expand Past Arts & Crafts
•Toy and Pet Industries Meet
•When Does Humor Drive Customers Away?
•Electronic Games Rule the Travel Set
•Noodle Head Thinks Beyond Activity Kits
•Preschool Roundtable: Preschoolers Love to Picnic
•Aquarium Toys Bring the Ocean Indoors
•Children’s Media Outgrows Its Infancy
•May Toys in the Hand: TDmonthly Staff Gets to Play
•Homeschooling Roundtable: Kids Amazed by Solar System
•The TDmonthly Toy Sleuth
•Toys on Tape: Video Demos
•Persian New Year Sparks Book and DVD Line
•Manufacturer Video Demos
•New and Noteworthy Toys
•Hand Stuffing Plush Is a Party Sensation
•TDmonthly's Top 10 Most Wanted Sing-Along Toys
•The Bead Shop Changes Name to Fashion Angels
•Hollywood ToyBoy: Doom Equals Profit

Back to TDmonthly's front page

Advertise on TDmonthly


Related Product Archives

Drone Home Game
By PlayMonster LLC
» More Information

37 Key Digital Baby Grand Piano
By SCHOENHUT PIANO COMPANY
» More Information

Gnomlins™
By AURORA WORLD INC.
» More Information


Related Articles
·Toy Industry Adapts to 'Underconsumption Core' Trend
(11/1/2024)
·Toy Companies Diversify Product Lines to Engage New Consumer Segments
(11/1/2024)
·Empowering Play: How the 'Healthy Heroes' Trend is Shaping Child Development in 2025
(11/1/2024)
·WTHRA Coverage
(3/1/2011)
·How to Survive a Hit or a Flop
(4/1/2011)
·Expert Advice For Specialty Retailers
(7/1/2011)

Advertisement: