Barbie Millicent Roberts, after half a century of different careers and pursuits, is returning to her roots. This new version of the original teenage fashion doll wears a two-piece bathing suit and a cell phone. Her face and the tone of her skin, lips, eyes and hair have been painstakingly updated while keeping the iconic look. Mattel estimates that a Barbie doll is sold somewhere in the world every 3 seconds.

Part of the “Since 1959” collection to commemorate the most famous vintage fashion dolls, Southern Belle Barbie is designed with feminine sophistication in mind. Her delicate pink dress is edged in intricate lace, with special heed paid to realistic garment details. She sports a sleek bob haircut and elegant makeup, and represents a modern take on the classic Plantation Belle doll fashion. 
— Cathy Gabay, owner of The Toy Parade in Salina, Kan., told TDmonthly in April 2009 that Barbie is one of only two licenses she chooses to sell in her store.

Two different vehicles help Batman keep Gotham City safe. The Sky Shift Batmobile transforms from stylish car to blazing jet. The Batjet fires projectiles to fight off evildoers. Launch date: June 2009.

During each episode of the “Batman: The Brave and the Bold” cartoon, the Dark Knight teams up with a fellow hero, such as Blue Beetle or Aquaman. These figures come with interchangeable accessories so boys can “build up” the figures and “battle up” the bad guys. They can also “change up” the figures by snapping and switching parts. Launch date: Spring 2009.

Girls can relive the magic of the Disney animated feature “The Princess and the Frog.” Just as in the story, Tiana wears a beautiful ball gown. When girls bring the frog, Prince Naveen, to Tiana for a kiss, Tiana will turn her head away and say one of the phrases from the movie. The fourth time, Tiana finally agrees and her dress comes alive with firefly lights and magical sounds. Launch date: October 2009.

This motorized race track comes with Lightning McQueen and his trailer, Mack. Holding down a button lets McQueen switch lanes and zoom up Mack's loading ramp, launching him onto the track and into the lead. Launch date: June 2009.

Thirteen characters from the hit movie “Cars” are brought to life at 1:55 scale. Favorites including Lightning McQueen, Sally, Mater and Doc Hudson are featured. Also included is a ticket with a special code that can unlock features on WorldofCars.com. Launch date: June 2009.

This brain-powered game challenges users to move a ball through an obstacle course using the power of the mind. It comes with a three-sensor headset that measures brainwave activity and determines the user's level of concentration. The game unit features a fan that blows more powerfully to lift the ball as focus increases. Launch date: 2009.

This set includes fashion cards that can be layered to create different looks for Barbie, plus a CD-ROM so that girls can design on the computer as well.

This game console lets kids drive Hot Wheels cars virtually in an online 3D racing game, "Race The World," at HotWheels.com.

Alfred Hitchcock’s  “The Birds” Barbie® Doll celebrates the 45th anniversary of the acclaimed film. Dressed in a re-creation of the stylish green skirt-suit worn by the 1963 film’s ill-fated heroine in an iconic scene, every aspect  of this doll captures the film’s infamous appeal, from the perfectly painted expression to the accompanying black birds. Note to Parents: The Birds is rated PG-13. Consult www.filmratings.com for further information. The Birds is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLLP. All rights reserved. Alfred Hitchcock and the Hitchcock likeness are trademarks and copyrights of The Hitchcock Trust. Production doll may vary from the photo shown above. Mattel reserves the right to modify the fashion/fabrics, sculpt, hair color/style, and accessories. Doll cannot stand alone as shown. Launch date: 2008.

Barbie® doll as Batgirl™ looks absolutely amazing in a body-hugging black bat suit. A striking black cape with “gold” lining, yellow gloves, belt, knee-high boots, and fabulous “bat ears” complement the ensemble. Gorgeous face paint and long auburn hair give the doll an especially striking look. BATGIRL and all related characters and elements are trademarks of and © DC Comics. Production doll may vary from the photo shown above. Mattel reserves the right to modify the fashion/fabrics, sculpt, hair color/style, and accessories. Doll cannot stand alone as shown. Launch date: 2008.

My Meebas are plush toys contained in an electronic tube that allows girls to play games with the My Meebas character and watch it grow. Over time, the character grows to full size and the tube pops open, revealing which Meeba has been hiding inside.

Fashioned after the house in the movie "Barbie & The Diamond Castle," this tri-level palace has a light-up tower and plays a song.

This action figure portrays the Joker character in Warner Bros.' 2008 movie "The Dark Knight." Launch date: 2008.

UNO Flash is the fast and furious new way to play UNO. It features exciting new technology and game-play rules to keep everyone on their toes. Who's next? When your red light flashes, it's your turn. You have to discard quickly before your time runs out. Lights and sounds direct the action. Play is fast and unpredictable; everything can change in a flash. "The new speed element in UNO Flash brings an entirely new level of excitement to UNO, whether you're new to the game or a veteran player," explained Marlene Esqueda, Account Executive, GolinHarris Public Relations for Mattel, Inc. Launch date: June 2008.

This poseable action figure stands almost 14” tall and features 25 points of articulation. He comes with a pop-out cape that dramatically extends into “gliding” position.
— Jarunee Chantraparnik, owner of Toys Unique in Potomac, Md., told TDmonthly in May 2008 that although Toys Unique carries “very few” action figures, “[we] carry Mattel’s Batman.”
— In May 2008, five of 55 retailers told TDmonthly that licensed action figures were selling very well in their stores.
— In May 2008, two retailers singled out Mattel as producing the best-selling action figures in their stores.

From the Gold Label collection, this vintage reproduction of a 1965 Barbie doll is outfitted in a satin gown with pink netting and opera-length gloves. She comes with a rose bouquet and a silver-colored trophy. Launch date: 2008.
— When asked about best-selling dolls in summer 2008, 2 of 62 specialty retailers mentioned that they carry Barbie dolls by Mattel.
— “Our biggest seller is the nostalgic Barbie dolls,” Dave Brisbois, owner of The Toy Dept. in Pasadena, Calif., told TDmonthly.
— “It seems to me that people are producing more vintage-style dolls ... which is great for me,” he added.

This “Speed Racer” vehicle comes with a 5” action figure and is designed to battle — once the spoiler is pulled up — with lights, sounds and spring-loaded missiles.
— Phil Wrzensinki, owner and manager of Toy House and Baby Too in Jackson, Miss., told TDmonthly in April 2008 that Speed Racer items by Mattel are among his best-selling licensed items.
— Two of 50 retailers who spoke with TDmonthly in April 2008 named licensed products by Mattel as best-sellers in the licensed toys department.
— Speed Racer is an English adaptation of a Japanese anime series.

The 10 characters in this collection give kids access to a virtual world in which they can play games, customize their homes, and chat with other players online. Players are awarded with coins and other items through completion of certain missions.

The Japanese doll wears a white kimono decorated with orange, green and gold floral print. She wears a silvery hair ornament and carries a purse that matches her kimono. Launch date: March 2008.

The doll is designed after the founder of Baby Phat. She sports a pink outfit, topped with a full-length faux chinchilla coat, pink thigh-high boots, chunky earrings and a designer bag. Kimora’s little dog Zoe is included. Launch date: 2008.

The doll sports clothes and accessories inspired by My Melody, from the world of Sanrio. She comes dressed in a pink and green ensemble, and carrying a bag with an image of My Melody. Launch date: March 2008.

The robotic dinosaur appears and behaves realistically. The toy walks, chomps his jaw, bares his teeth, wags his tail, roars and more in response to stimulation and what he wants. The D-Rex responds to touch, voices and more. “D-Rex combines robotics, proprietary software and reptilian skin to create a life-like appearance and behavior,” Michele Sturdivant, director of PR and communications for Mattel Brands, told TDmonthly. Launch date: Fall 2008.

In the Disney film “Enchanted,” Giselle, a lovely animated princess, comes to life. She wears a stunning lightweight tulle, a rich “brocade” gown with princess sleeves, gloves and a tiara. Launch date: October 2007.