TDmonthly Magazine!
March 2025 | Vol. XXIV - No. 3


Tools:


Innovative New Companies at the 2025 Nuremberg International Toy Fair


The 2025 Nuremberg International Toy Fair (Spielwarenmesse) is gearing up to feature several new and emerging companies that are bringing fresh ideas and creativity to the toy industry. As part of the fair’s Petite Pavilion—a pilot program providing smaller, lower-cost exhibit spaces—these budding brands have a unique opportunity to showcase their products on a global stage.



1. Baby Paper

  • What They Offer: Soft, crinkly toys designed to engage and soothe babies.
  • Background: Inspired by a mother’s desire to entertain her children, Baby Paper’s products focus on sensory stimulation and convenience.

2. ChattySnaps

  • What They Offer: Personalized snap buttons and colorful gear for kids.
  • Why It’s Unique: ChattySnaps empowers children to express themselves through customizable designs—letting them wear and share their favorite sayings, emojis, or images.

3. Qubitunes

  • Award Recognition: Won the ToyAward in the Startup category.
  • Flagship Product: The Qubitunes Sound Box, a modular music composer for children aged 6 and above. This innovative toy encourages creativity and learning through interactive sound-making modules.

4. Abfun

  • Award Recognition: Honored with a ToyAward in the Teenager & Adult category.
  • Highlight Product: The Moon Acrylic Jigsaw Puzzle, featuring glow-in-the-dark pieces. Designed for ages 12 and up, it provides a challenging yet magical puzzle experience.

Most Popular Toys from Established Brands at the 2025 Fair

In addition to the exciting newcomers, several well-known toy companies are returning with updated versions of fan favorites, as well as brand-new launches. Below is a selection of the most popular offerings:

  1. Barbie Dream House – £150 / $259
  2. Barbie Mysteries: Stable Playset – £60 (SAVE £70)
  3. Bitzee Disney Interactive Toy – £24.50 / $24.95 (SAVE 29%)
  4. Little Live Pets Walking Penguin – £24.99 / $17.99 (WAS $19.99)
  5. Hatchimals Alive Mystery Hatch Pufficorn – £32 (SAVE 51%)
  6. Melissa & Doug Wooden Vending Machine Toy – £79.99 / $123.26
  7. Hape Marble Run Construction Toy – £58.49
  8. WOW! Stuff: Real FX Stitch Puppet – £79.97 (SAVE 10%) / $64.99
  9. Play-Doh Pizza Delivery Scooter Playset – £60 (SAVE 29%) / $76.99 (SAVE 19%)
  10. Fisher-Price Mix & Learn DJ Table – £54.99 / $29.49 (SAVE 34%)
  11. LEGO® Botanicals Pretty Pink Flower Bouquet – Price not specified
  12. Care Bears Sweet Serenity Bear – Price not specified
  13. Sesame Street Nom Nom Cookie Monster – Price not specified
  14. 2 in 1 Plasma Globe & Energy Stick – Price not specified
  15. Bullseye Board Game – Price not specified
  16. Sylvanian Families Skytop Fairy Castle – Price not specified
  17. Paw Patrol – Price not specified
  18. Spiderman – Price not specified
  19. Lilo and Stitch – Price not specified
  20. Despicable Me 4 Ultimate Fart Blaster – $29.99
  21. Hydraulic Boxing – Price not specified

This lineup features everything from classic fashion dolls to licensed character toys and creative construction sets, demonstrating the toy industry’s commitment to engaging children of all ages and interests.


Additional Notes and Industry Buzz

  • Small Toy Makers: Multiple independent creators are aiming for a big break at the fair.
  • Visual Merchandising Initiative: Returns to Toy Fair® 2025, helping brands showcase products in more eye-catching ways.
  • Rlaarlo: Kicking off a new chapter at the fair, signaling expansions and new product lines.
  • NY Toy Fair 2025: A parallel event in New York is also gaining global attention, fueling anticipation for toy trends worldwide.





Laura N. LarssonWriter's Bio: Driven by a fascination with how young people learn, grow, and connect, Laura N. Larsson has spent years researching the role of play and social media in child and adolescent development. Since 2012, she has combined her ecommerce background with in-depth interviews of children and teenagers, producing insightful articles that explore the evolving interplay between play, communication, and online interaction. Read more articles by this author


THIS BANNER IS AN AD:






Back to TDmonthly's front page

Advertise on TDmonthly


Related Product Archives

L.O.L. Surprise! Lights Glitter Doll with 8 Surprises Including Black Light Surprises
By MGA ENTERTAINMENT
» More Information

STEM Robot Mouse Coding Activity Set
By LEARNING RESOURCES INC.
» More Information

Brain Dice
By RECENT TOYS USA
» More Information


Related Articles
·IT'S POPPY PLAYTIME™ FOR PHATMOJO
(4/1/2022)
·Coca Cola, Slime toys, Stretch Armstrong vs Mentos in Big Underground
(1/13/2022)
·Glo Pals Is Introducing Sesame Street Characters Light-up Toys
(4/1/2021)
·Toys, Toys and More Toys!
(5/1/2005)
·Tradeshow Videos
(5/1/2007)
·Toys 2025 Nuremberg International Toy Fair (Spielwarenmesse)
(3/2/2025)


Also See
·Board Games 3/4/2025
(3/2/2025)
·Toy Fair NY 2025 Curated: Standout Toys
(3/2/2025)
·Board Games 2/11/2025
(2/11/2025)
·Board Games Controversies Due To Offensive Content
(12/1/2024)
·Vintage Board Games Have Become Highly Sought-After Collectibles, Surpassing The Value Of Your Nikes
(12/1/2024)
·Toys to Talk About 12/17/2024
(12/1/2024)
















Advertisement: