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Entertainment and Education Converge
in Children’s Media
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High Hopes for the 2003 Holiday
Season
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Julia Jensen is a busy woman
these days. As vice president of public relations for Mattel’s
Girls’ Division, the launch of the company’s new Flavas
dolls in July has kept her Palm Pilot humming. ...
Full Story>> |
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| 1. |
CARE BEARS CLASSIC ASST |
| 2. |
CARE BEARS BEANIE ASST |
| 3. |
FURREAL KITTEN ASST |
For the rest of the Top 10, click
here
TOP 10 ACTION FIGURES RANKED ON UNITS SOLD
| 1. |
ARMADA SUPER CONS ASST |
| 2. |
TEENAGE MUTANT NINJA TURTLE
FIGURES |
| 3. |
HULK 6.5" MOVIE ASST |
For the rest of the Top 10, click
here
TOP 10 BEST SELLING TOYS RANKED ON UNITS SOLD
| 1. |
CRAYOLA CRAYON 24CT |
| 2. |
COLOR PENCILS 12CT |
| 3. |
HOT WHEELS BASIC CARS |
For the rest of the Top 10, click
here
Source: The NPD Group / NPD
Funworld® / TRSTS® Dora Radwick 516-625-6190
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When Dave Gonzales started drawing comic strips for Lowrider
Magazine, he had no idea that his creations would blossom into
a multimillion dollar success...
Full Story>> |
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As every toy retailer knows, fall means more than football
and turning leaves. The holiday season generates approximately
40 percent...
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When I married my husband, he
came complete with a lifetime’s collection of Hess
trucks, which found a home on the shelves that topped the kitchen
cabinets...
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Mark Anderson’s company, Sean-O Toys, is a testament to the
do-it-yourself spirit of entrepreneurship...
Full Story>> |
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More than Elves and Candy Canes: Holiday Books for 2003
Just like snowflakes, holiday books reflect the richness and
diversity of the winter season...
Full
Story>> |
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TDmonthly’s Scott Ferguson tackles the world of children’s recordings.
Click here to read reviews of spoken word, music CDs and DVDs/Videos
for children....
Full Story>> |
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From creating puzzling whodunits to some of the hottest trading
card games around, Decipher has garnered a loyal following in
its 20 years of business...
Full
Story>> |
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The Essence of Nonsense boasts that it has 1,500 plush bears
in its inventory on most days. But this isn't a huge warehouse
store -- it's a modest independent toy shop...
Full Story>>
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Advertise on TDmonthly
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September survey Results
Survey of 89 ToyDirectory.com Retailers
1. What percentage of your Sept./ Oct. stock
are Halloween items?
11%
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50% or more |
| 6% |
30% |
| 39% |
10-20% |
| 44% |
Whatever we can fit at the
register. |
2. Have you noticed a trend toward higher
price-point merchandise for Halloween?
28%
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Yes, prices of Halloween toys
have gone up. |
28%
|
No. It’s the same low-priced
impulse and novelty stuff. |
| 44% |
We don’t stock enough Halloween
toys to notice a difference. |
3. Do you feel that Halloween offers an expanding
market for toy retailers?
| 33% |
Yes, it’s grown dramatically. |
| 22% |
It’s shown small growth. |
| 17% |
It’s reached a plateau. |
| 28% |
I’m too busy sweating Christmas
orders to notice. |
4. When do you begin placing orders for
Halloween merchandise?
6%
|
December-January |
| 22% |
February-March |
| 38% |
May-July |
| 6% |
August-September |
| 28% |
When the Great Pumpkin tells
me it’s time. |
5. Does Halloween merchandise carry more
risk for the retailer than other seasonal items?
64%
|
Yes, if it doesn’t sell by Oct.
31st, it’s impossible to unload. |
| 12% |
No. We mark it down sharply
and sell it off in November. |
| 18% |
We buy small and limit our
risk. |
| 6% |
I’m having nightmares just
thinking about it. |
6. Does your store budget extra funds for
Halloween decorations and advertising?
19%
|
Yes, we spend more. |
| 56% |
We make our own decorations. |
| 19% |
We use manufacturer-supplied
decorations |
| 6% |
After the party, who can remember? |
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