Kids choose the DIY SqwishLand Parrot or Frog and paint their very own rare SqwishLander. Each box set includes a 5” unpainted Sqwishland character, six acrylic paints and one brush. Kids then use the included code to unlock the online gallery at www.SqwishLand.com/diy to register and post their one-of-a-kind soft ‘n squishy design for all to see. The online community at SqwishLand.com will vote on a favorite DIY design each month. Winning designs could become the next Rare Sqwishlander in the game and on store shelves. An Artist’s Guide and detailed instructions are included. Launch date: Summer 2011.
Awards: 2011 Fall Seal of Approval from the National Parenting Center

SqwowFish Collector Bank can be decorated with any soft ‘n squishy SqwishLand toys and helps kids save their pennies.

The SqwishLand Soft `n Squishy Bracelet is a fun new way to bring a child's SqwishLand collection on-the-go. Kids customize the bracelet with their favorite SqwishLanders, and can swap out different animals depending on their mood or outfit. The bracelets are also soft `n Squishy™ and come in four cool colors. Comes with one SqwishLander on the bracelet, as well as a Crazy Rare SqwishLander in a capsule. Launch date: Summer 2011.
Awards: 2011 Fall Seal of Approval from the National Parenting Center

Sqwishlanders – they are cute, they are collectible, they are fun – a craze every parent can afford to support and you don’t have to go far to find one. Available at those ubiquitous red vending machines found in every supermarket, convenience store, arcade and malls across America, put your quarter in, crank the handle and wait and see what comes out. The surprise of the catch is just part of the fun. Once you open the capsule and see which Sqwishland® character has been dispensed, a fortune cookie style secret code will reveal yet another surprise, an unknown bounty of virtual game cash will be discovered when the code is entered on line.

Squishlanders are fun, 3/4" rubbery animals in a plastic capsule that can be found in more than 300,000 vending machines around the world.  The squishie characters were first introduced 4 years ago as Pet Friends, and more than 55 million of the little creatures have been sold since that time.  Each Sqwishlander comes with a code for access to a new kid-friendly virtual world, www.Sqwishland.com.
— Squishies pencil toppers were on the top-10 best-seller list at Totally Thomas Toy Depot in San Diego in July 2010. “They are the hottest trend in Southern California as of this spring,” President Cynthia Wyatt told TDmonthly. “’Regulars’ and ‘Rares’ — they collect them all!”