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ToyDirectory® - Silly Bandz Gulf Shapes from BCP IMPORTS LLC,
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MSRP: $5.95
Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties
 
Containing the shapes of a dolphin, sea turtle, crawfish, and other creatures native to the habitat affected by the 2010 Gulf of Mexico oil spill, this special pack of Silly Bandz is designed to raise awareness for creatures threatened in this environment. A portion of the sales from every pack will go to helping rescue affected wildlife. In addition, this pack features “thermo activated” technology, causing a change in temperature to change the Silly Bandz's color.
— Two of 44 retailers listed Silly Bandz as a best-seller for tweens, reporting sales of approximately 100 per month during a September 2010 survey.
— "We've sold 2,300 this year at all three stores,” Marc Holcomb, owner of of Toys & Co. in Greensboro, S.C., said in autumn 2010. ''Silly Bandz is trending down, and they are selling their excess to stores in California, Washington and Texas,'' he added.
--Christine Osborne, co-owner of Wonder Works in Charleston, S.C., sells about 3,000 to 4,000 per month.
ToyDirectory Product ID#: 30998      (added 10/28/2010)

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MSRP: $6.74
Age Range: 3 and up
Gender: Boys And Girls
Category: Fashion & Accessories
Collectibles
Novelties
 
Based on the popular game for smart-phones, this pack of silicone bands includes yellow, blue, red and black birds, pig, and slingshot. Bands can be worn as bracelets or used as rubber bands.
ToyDirectory Product ID#: 32340      (added 5/24/2011)
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MSRP: $4.99
Age Range: 5 and up
Gender: Boys And Girls
Category: Fashion & Accessories
Tween
Novelties
 
The Silly Bandz 24-piece Justin Bieber Bracelet Set includes 6 shapes with 4 of each style; Headphones, Music Note, I Heart JB, Bieber Heart, Justin Singing and Justin's Hat. Silly Bandz are made of silicone and die molded into these Justin Bieber shapes. All can be worn as bracelets or used as a rubber band.
ToyDirectory Product ID#: 32305      (added 5/23/2011)
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Inspired by the popular 90's toy, these silicone watches can be slapped onto wrists. They come in a variety of vibrant colors and in two sizes, small or large. The analog watch face is backed in the same vibrant color as the watch band, and the watch face is framed by a metal in the same shade as well. These watches can be collected, swapped, or worn in multiples to create a bold fashion statement.
— Kay Emigh of Growing Tree Toys in State College, Pa., told TDmonthly in late Summer 2011 that small Silly Slapz! Slap Watches were a top-three best-selling item in the store.
— John Taylor, owner of O.P. Taylor's in Brevard, N.C., told TDmonthly in an October 2011 survey that he sells 250 slap watches a month between his three stores.
ToyDirectory Product ID#: 31747      (added 2/22/2011)
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MSRP: $5.95
Age Range: 5 and up
Gender: Girls
Category: Fashion & Accessories
Novelties
 
This 24-pack features Silly Bandz resembling the popular Hello Kitty character and her accessories, including a hair bow and an apple. These bands can be collected, worn or traded with friends.
— 14 percent of 44 specialty retailers named rubber band bracelets a top-selling accessory in a fall 2010 TDmonthly survey, with one retailer boasting sales of 4000 a month.
ToyDirectory Product ID#: 30728      (added 10/6/2010)
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MSRP: $5.95
Age Range: 5 and up
Launch Date: September 2010
Gender: Boys And Girls
Category: Fashion & Accessories
Novelties
 
This Halloween-themed Silly Bandz 24-pack includes Jack-O-Lanterns, Bats, Frankensteins, Spiders, Witches and Ghosts. These bands can be collected, worn or traded with friends.
— In late summer 2010, 10 of 43 retailers surveyed named rubber band bracelets an overall top seller.
— Casey Sartain, buyer for Tutoring Toy in Salt Lake City, Utah, told TDmonthly in August 2010 that the store sells about 100 packs of Silly Bandz each month.

Featured in:November Staff Picks (11/1/2010)
Top-10 Most-Wanted Toys and Games (9/1/2010)
ToyDirectory Product ID#: 30616      (added 9/22/2010)
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MSRP: $5.95
Age Range: 5 and up
Launch Date: August 2010
Gender: Boys And Girls
Category: Fashion & Accessories
Novelties
Gifts
 
This Marvel superhero-themed Silly Bandz 24-pack includes Iron Man, Spider Man, Wolverine, Captain America, The Incredible Hulk and Thor. These bands can be collected, worn or traded with friends.
— In a July 2010 survey, Marc Holcomb of Toys & Co. in Greensboro, N.C., cited sales figures of about 1,500 Silly Bandz a week at his three stores and online shop. “They've brought a lot of new faces in,” he said.
— Fifteen of 38 specialty retailers told TDmonthly in July 2010 that rubber band bracelets are a top-selling product. Nine of the 15 specifically mentioned Silly Bandz.
TDmonthly  first reported on kids collecting rubber band animals back in 2005.

Featured in:Top-10 Most-Wanted Toys: August 2010 (8/1/2010)
ToyDirectory Product ID#: 29934      (added 8/10/2010)
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This 24-pack includes giraffes, flamingos, elephants, hippos, kangaroos and rhinos. Silly Bandz bracelets are designed to be collected, worn and traded with friends.
— In July 2010, Richard Gibson, owner of Learning Express of Newton in Newton, Mass., told TDmonthly of rubber band bracelets, “We've always had them, (but) they just started getting hot. Kids come in with 30 or 40 on their hands, then they trade them. All of a sudden, they just kind of took off."
— In a summer 2010 survey, eight of 38 retailers named rubber band bracelets a best-selling collectible item.
TDmonthly  first reported on kids collecting rubber band animals back in 2005.

Featured in:Top-10 Most-Wanted Collectibles (9/1/2010)
ToyDirectory Product ID#: 29928      (added 8/9/2010)
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MSRP: $4.95
Age Range: 5 and up
Gender: Boys And Girls
Category: Fashion & Accessories
Novelties
Tween
 
This dinosaur-themed Silly Bandz 24-pack includes T-Rex, Velociraptor, Brontosaurus, Triceratops and more. These bands can be collected, worn or traded with friends.
— “Rubber band bracelets … are a big hit for both boys and girls,” Patti Tepper-Rasmussen, owner of Learning Tree Toys, Games & Books Inc in Oklahoma City, Okla., told TDmonthly in June 2010.
— In a June 2010 survey of 40 retailers, three named rubber band bracelets a top-selling toy for boys.
TDmonthly i first reported on kids collecting rubber band animals back in 2005.

Featured in:Top-10 Most-Wanted Gifts for Boys (8/1/2010)
ToyDirectory Product ID#: 29843      (added 7/30/2010)
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MSRP: $4.95
Age Range: 5 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Novelties
Fashion & Accessories
Tween
 
This festival-themed Silly Bandz 24-pack includes brushes, tents, suns, dancers, ballerinas and fiddles. These rainbow-hued bands can be collected, worn or traded with friends.
— “Rubber band bracelets … are a big hit for both boys and girls,” Patti Tepper-Rasmussen, owner of Learning Tree Toys, Games & Books in Oklahoma City, Okla., told TDmonthly in early summer 2010.
— Three of 40 retailers cited rubber band bracelets as a top seller for girls ages 4 to 12 in June 2010.
TDmonthly  first reported on kids collecting rubber band animals back in 2005.

Featured in:Top-10 Most-Wanted Gifts for Girls (8/1/2010)
ToyDirectory Product ID#: 29830      (added 7/29/2010)
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MSRP: $5.99
Age Range: 5 and up
Gender: Girls
Category: Fashion & Accessories
 
These bands are designed to be worn, collected or traded with friends. The Fantasy Shape pack includes Mermaids, Unicorns, Genies, Dragons, Fairies, and Phoenix.
— As of 7.26.2010, this product had 3.5 out of 5 stars from 11 reviews on Amazon.com, and was listed No. 5 in the top 100 best-selling toys and games. PROS: Trendy and well-liked among children. This pack includes glittery and glow-in-the-dark shapes. CONS: Uniformly small in size so might break easily on larger wrists.
ToyDirectory Product ID#: 29752      (added 7/26/2010)
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MSRP: $4.99
Age Range: 5 and up
Launch Date: June 2010
Gender: Boys And Girls
Category: Fashion & Accessories
Novelties
Gifts
 
This rainforest-themed Silly Bandz 24-pack includes geckos, tree frogs, panthers, gorillas, toucans and monkeys. These bands can be collected, worn or traded with friends.
— Thirty percent of 40 specialty retailers surveyed counted Silly Bandz as overall best sellers in June 2010.
— Linda Hanzelko of Timmy’s Toy Chest in Lake Mary, Fla., told TDmonthly her store sells “about 100 packs (of Silly Bandz) a day.”

Featured in:Top-10 Most-Wanted Toys: July 2010 (7/1/2010)
ToyDirectory Product ID#: 29392      (added 7/8/2010)
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MSRP: $4.95
Age Range: 5 and up
Specialty: Yes (as of 2010)
Launch Date: June 2010
Gender: Boys And Girls
Category: Novelties
School Supplies
 
The 24-count, beach-themed Sillybandz pack includes Message in a Bottle, Crabs, Palm Trees, Sail Boats, Surfers and Seashells. These bands are UV activated and change color under sunlight, and can be collected, worn, or traded with friends. Launch date: June 2010.
—  Diane Gervais, manager of Amato’s Toy & Hobby in Middletown, Conn., described Silly Bandz as “hotter than hot” in May 2010.
— Mike DiAndrea, manager of Hardware Center Inc. in Paoli, Pa., told TDmonthly in late spring 2010 that his store sells 1,500 Silly Bands monthly. Other retailers from the 13 of 43 that named the product as an overall best seller, cited sales of anywhere from dozens to hundreds of packs per month.

Featured in:Top-10 Most-Wanted Toys: June 2010 (6/1/2010)
ToyDirectory Product ID#: 28817      (added 6/10/2010)
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MSRP: $4.95
Age Range: 4 and up
Specialty: Yes (as of 2010)
Gender: Girls
Category: Fashion & Accessories
Novelties
 
The 24-Pack Princess Shapes includes: Tiara, Diamond Ring, Glass Slipper, Princess, Majestic Castle, Magic Wand. This pack has shapes in six assorted colors to be collected, worn, or traded with friends. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original shape when not in use. Launch date: 2010.
— Silly Bandz were on the top-10 best-seller list at Dancing Bear Toys in Asheville and Hendersonville, N.C., according to the storeowners, sisters Sarah and Erika Evers, in June 2010. “They are cute, inexpensive enough for kids to afford, and fun to trade,” they told TDmonthly.
— As of 7.13.10, this product had 4 out of 5 stars from nine reviews on Amazon.com, and was listed No. 1 in best-selling toys and games.
PROS: Fun, collectible, wearable (the right size for most children's wrists) and ideal for party favors. CONS: Some shaped rubber bands may have a bad smell, but it likely depends on the packaging and seller.
AWARDS: 2010 TDmonthly Top Seller (entire Silly Bandz line)
ToyDirectory Product ID#: 28773      (added 6/7/2010)
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MSRP: $5.95
Age Range: 5 and up
Gender: Boys And Girls
Category: Fashion & Accessories
School Supplies
 
The 24-Count Rock Bandz Shape Pack of colorful silicone bands includes Guitars, Rock Hands, Mic Stands, Drums, Jumping Rockers, and Rock. This pack has shapes in six assorted colors to be collected, worn, or traded with friends. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original shape when not in use. Launch date: 2010.
ToyDirectory Product ID#: 27864      (added 4/5/2010)
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MSRP: $4.95
Gender: Boys And Girls
Category: School Supplies
Novelties
Gifts
 
This 24-pack of colorful silicone bands features dogs, cats, ducks, turtles, rabbits and pigs that are die molded. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original pet shape when not in use.
TDmonthly first reported on the popularity of Animal Rubber Bands in 2005. That product was designed by Yumiko Ohashi and Masonar Haneda of Passkey Design and distributed in the U.S. by Eastern Accent International. Toysmith also has a very similar product that debuted at Toy Fair 2009.
— Marie Yakes, owner of the Papillon, Neb., Sweet & Sassy party and spa shop told
TDmonthly in mid-November 2009 that she was eagerly awaiting her first shipment of rubber band animals, scheduled to arrive the next day. She said one of the other franchise owners was "doing $3,000 a weekend in those silly Silly Bandz. And she gets calls about them!" Yakes said the bands have been banned in Tennessee schools, so she's hoping to get some good press out of their Nebraska debut.
— Animal rubber band bracelets were listed as a top-10 best seller online by Owner David Davis of RoundTable Toys in Winterville, N.C., in January 2010.
ToyDirectory Product ID#: 26052      (added 11/12/2009)
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