With this 40-piece restaurant playset, little ones can design their pretend menus with many different pretend food items, and step into fully into their roles with a guest check pad, a waitress's apron and a hat. The table is set with menus, cloth napkins, cups, plates and flatware. The set, which packs into a carrying case, even comes packaged with two play credit cards.
― “The Sweetheart Cafe from Alex does very well,” said Lori Hershman, owner of Evan's Toy Shoppe in Camden, Conn., in spring 2010.
― Five out of 43 retailers who took part in an April 2010 survey of best-selling activity kits and playsets named Alex as their top supplier for this category.

Bubble gum for days! Includes everything you need to create massive amounts of your own gum! Recommended for children ages 8 years and older. Includes corn syrup, gum base, confectioner’s sugar, citric acid, and watermelon, vanilla, raspberry, extreme mint, blueberry, fruit punch flavor powders, along with silver foil wrappers, recipe cards and activity manual. Make 19 flavors.

ALEX Toys Craft Stitch A Pixel Pillow is the perfect way to create a fun and colorful pillow! Easily cross stitch this pillow with neon yarn; pre-punched holes make it so easy. The perfect activity for the beginning seamstress or tailor. Includes 4 colors of acrylic yarn (10.5 yd.), polyester yarn (10.5 yd.), 2 polyester felt squares (14 in.), polypropylene pillow insert (5.64 oz.), plastic needle and easy instructions. Recommended for children 6 years of age and older.

The Praying Mantis is a fascinating insect with more than 2400 species in the world! With the Backyard Safari Mantis Mansion, you can watch the amazing life cycle of these unusual creatures, and you may even see some intense “preying” action! It’s easy to set up and it even includes a coupon for ordering praying mantis online. The Mantis Mansion features the exclusive collectable Bug Wrangler: Mantis patch and pop-up field guide!

Celebrate all the special memories of your child’s life — and create new ones — while making a personalized, environmentally friendly scrapbook! Eco Crafts Scrapbook includes all the materials you’ll need to design and decorate a colorful, visually inspiring scrapbook. Fill all the pages of this hardcover, spiral notebook with photos, stickers, drawings, wooden buttons, string, colorful ribbons and more. Use cardboard paper frames to highlight photographs and use the letter stickers to call out special moments and names. So much fun for a family to create together! Includes over 300 pieces, zig zag scissors, stickers, paper shapes and frames, printed paper, buttons, craft sticks, glue stick, ribbons, twine cords and easy to follow instructions.
Awards: Creative Child Awards, Eco-Friendly Product of the Year; Dr. Toy's Best Green Toys; NAPPA Sliver Educational Tools for Parents and Children, Arts & Crafts
— Bebe Feimster, manager of Big Smile Toys/Hardware Center in Paoli, Pa., told TDmonthly in a March 2015 survey that the Eco Crafts scrapbook from Alex is one of their best-selling "green" toys.

Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, plane, bus and trucks around the colorful maze. The beautiful sustainable table top design provides a sturdy surface for little learning hands to explore, move and discover. The beads even go through and under the tabletop! A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. For ages 10 mos+
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a February 2015 survey that Alex's Busy Bead Maze is one of their store's best-selling wooden toys.

Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

Discover exciting new worlds with your epicly sized 28 in long ZOOB® Galax-Z™ Z-Star Explorer™. Your 2 Zoobonauts, Gamma and Helio, are ready to explore uncharted space in dual cockpits! Contains 316 pieces and easy Instructions for 3 alternate builds.

Spell words that combine the consonant cards in your hand with the vowel dice. The first person to shout out their word wins the hand. Includes 6 vowel dice, 53 cards, Dice Slide and easy-to-understand instructions. For 2-4 players. Part of a collection of games that include the storage and gameboard in one. Patented design allows you to take and play dice anywhere. Each game sold separately.

Make 6 stylish textured outfits! Rubbing onto sticker sheets means you don’t have to color in the lines. Just peel and stick your perfect shapes! Sticker sheets lock onto rubbing plates so it is easy to hold. Includes 10 textures on 5 rubbing plates, 6 fashion scenes, 256 stickers, 8 crayons, and easy picture instructions. Launch date: Spring 2015.

Learn about the United States while soaking in the tub! 74 colorful foam puzzle pieces float and stick to the tile wall when wet. Includes all 50 states, weather and landmark pieces to layer on and a suction cup mesh storage bag. SMALL PARTS. Not for <3 years. Launch date: Spring 2015

Hours of fun all in one! Great for early walkers and toting toddlers.  Features spinning gears, peek-a-boo mirror, turning tiles, curvy maze, slider track maze, xylophone, washboard and wooden mallet.  Adult assembly required. Includes hex key. Phillips screwdriver required. Cart measures 12.75"W x 15.5"H x 19" assembled.
Launch date: Spring 2015

4 popular kits in one big box! This ultimate box contains Ball Blast Bouncers, Dazzle Dino Crystals, Jelly Wiggle Bugs. Includes 2 ball molds, 4 packets of ball powder, 2 re-sealable bags, 2 bug molds, 2 colors of magic jiggly gel powder, paper dinosaur, paper tree, magic crystal liquid (.7 fl oz), plastic tray and easy instructions. SMALL PARTS. Not for <3 years.
Launch date: Spring 2015

New for 2014! Love to color, draw and doodle? This large preprinted corrugated house will provide endless hours of fun for children. Easy to assemble, strong walls provide a safe and fun playhouse for kids . Our house even comes with a chimney, a mailbox, birdbath, and peekaboo roof window! All parts are dimensional, perfect for pretend play. Color it, paint it and decorate it – let your child’s imagination be the guide.

New for 2014! Buckle your seats for take off to outer space! This large preprinted corrugated rocket will provide endless hours of fun for children. Easy to assemble, strong walls provide a safe and fun playhouse for kids. This spaceship features a window and closeable door, perfect for pretend play. Color it, paint it and decorate it – let your child’s imagination be the guide.

Make colorful, chunky jewelry with Bling Blocks! Create looks that are uniquely your own by stringing Bling Blocks into necklaces and bracelets. Add sparkly touches to your designs! You can make a ring and earrings, too. Includes blocks, silver-colored beads, 1 block ring, sticky gems, satin cord, elastic string, earring hooks, jump rings, beading needle and easy to follow instructions.
— Joe Berardoni Jr., owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in a May 2014 survey that ALEX-PANLINE is one of his store's top activity toy brands.
— Matt Peel, manager of Toys & Co. in Greensboro, N.C., told TDmonthly in a January 2015 survey that Alex Toys was their best-selling brand of arts & crafts toys.

Gummy treats you can mix up at home in no time! Just add water to the mix in the mold and make over 30 yummy, gummy treats and lollies in star, bear, cupcake and other sweet shapes. Includes 3 flavors of gummy powder, 7 molds, pipette, 4 lollipop sticks, spoon, and easy to follow instructions. Yummy gummy fun! The perfect party treat or anytime playtime fun.

Tape up the town. Create your own Tape Town by taping roads, ponds, and trees onto a paper landscape. Then add buildings and cars to your tapetastic town by bringing them to life first with colorful tape. Easy to tear tape in six colors and stickers makes it fun to create your own town. Decorate the paper landscape, then enjoy hours of interactive and creative play in one deluxe activity.
— In a July 2013 survey, two out of 12 retailers told TDmonthly that products from ALEX were their best-selling toys overall.

The beads on the bus go round and round, and up and down and over and under. This wooden bead maze bus is on a roll. The curvy maze at the top, peek-a-boo window, sliders, turning tiles, spinning gear, and wheels will keep tots learning and having fun. A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. Just the right size for small hands, the bus measures 10.5” long. For ages 10 mos and up.

Make the coolest bag with metallic colored duct tape! Rip and wrap the duct tape to cover the presewn bag (the cardboard insert makes it easy). Then add charms to jazz it up! Large enough to fit books and school supplies. 8 rolls of tape, pre sewn pouch with strap, cardboard insert, stencil, non-stick paper and easy to follow instructions are included.

Why take just a plain old picture when you can have photo booth fun? Silly Me Photo Booth from ALEX lets you make all kinds of silly props, like a pirate face, silly glasses, scuba dive gear and more! Fun to make at a party and then take keepsake pictures for party favors! Glue and stick the paper shapes and decorate with straws, pipe cleaners and stickers. Easy to follow instructions included. Say cheese!