The Safe-T-Seat, created for children 12 months to 4 years, is designed to offer a better center of gravity than other child bike seats and is easy to install. "The patented mounting system is much easier than other front-mounted seats on the market," Kelly Eissinger, president of iBert Inc., told TDmonthly. It received a 2007 Creative Child Magazine Top Choice Award. Launch date: May 25, 2005.