Shailie goes beyond “dress-ups,” allowing girls to design, create, and wear their own fashions. It includes a life-sized designer dress form and stand (girls' size medium). Shailie dresses come in pieces, and sleeves, skirts, tops and accessories come in various styles, colors and lengths. Using Velcro®, all pieces mix and match to create endless looks. The design easily comes off to wear and model with friends. "Shailie promotes interactive play among a variety of ages, and the possibilities for creativity and fashion fun are endless," President Kari Kawa of Style Paige LLC told TDmonthly. Launch date: February 15, 2009.

The Shailie Prom includes 20 assorted jewels, as well as designer taffeta and satin fabrics, designed to give any girl the tools to create her dream prom dress. NO SEWING REQUIRED.

Using VELCRO brand closure, petals, flowers, jewels and skirt pieces simply attach to the base skirt and top. Girls can mix and match skirt tiers, layered petals, jewels and flowers to create and recreate their own good fairy. Fairy includes a total of 54 pieces. NO SEWING REQUIRED Awards: TDmonthly Innovations 2009

Girls can design their own gown for the ball, and then redesign a dress using the same pieces for their next night on the town. All Shailie dress kits can mix and match to create endless designs. NO SEWING REQUIRED. Pink Princess includes a total of nine pieces: two skirts, two sleeves, a bodice, two peplums, a collar and a pink jewel. Awards: 2009 TDmonthly Innovations.

It's the kit that gets you going (ages 6+)  The Shailie™ Starter includes one life size pink and white polka dot dress form, a must for any aspiring fashion designer.  The Starter also includes the Base top and skirt so you can easily attach and detach all of your Shailie™ dress pieces and accessories, a Starter dress - in 9 pieces, and a Shailie™ Closet for storage.

The Shailie™ Closet is an 18" x 30" fabric panel and hangs from a standard clothes hanger.   The Shailie™ pieces attach by simply pressing the Velcro® side of each Shailie™ design piece onto the Closet.

The Closet helps the pieces "play nice" and not hook and snag each other, keeping everything in runway-ready condition.

Shailie™ themed fashion kits are sold separately and include the Pink Princess, Prom, Fiesta, Bride, and Fairy.  Dresses are designed to fit most girls ages 5-13.  The themed fashion kits come in pieces, from jewels to sleeves, collars, and skirts.  Girls can design their own dresses and then wear them.  All Shailie™ products can be mixed and matched, providing endless creativity and endless fashion fun!

Pink polka dot fabric is the new signature look for Shailie's™ life-size dress form—the foundation on which girls design, create, and wear their own unlimited fashions using a wide variety of Shailie™ dress-up pieces and accessories.  The pink polka dot dress form comes in child size, medium and is a darling accent to any girls' bedroom or play area decor.

Style Paige LLC introduces Shailie™: going beyond “dress-ups.” With Shailie™, girls design, create, and wear their own fashions. Shailie™ includes a life-size designer dress form and stand. Shailie™ dresses come in pieces. Sleeves, skirts, tops, and accessories come in various styles, colors, and lengths. All pieces easily attach and detach; girls can mix and match creating endless looks to wear. Launch date: February 13, 2009.