The caterpillar character introduces babies to five colors in three languages. Parents can activate three modes of play and control the volume with a remote control from anywhere in the car or room. The toy even features a mirror that allows parents to keep an eye on babies tucked in rear-facing car seats. The toy’s lights, music and colors will entertain and engage babies through entire car rides.

Made easy for driving trips with adjustable straps for vehicle headrest attachment – this playful ocean-themed mirror features dancing lights, charming characters and classical melodies.  Four play modes: Discovery mode introduces baby to colors and shapes in 3 languages; Lights and melodies; Melodies; Lights only. Adjustable straps for use over most headrests.

Baby Lullaby takes baby on a soothing journey with classical lullabies by Bach, Brahms and Mozart. Enjoy relaxing ocean waves, sweet puppet shows and tranquil images. Includes DVD, CD, and picture book. 30 minute run time. Other titles in this series include World of Rhythm and Neptune's Oceans. Launch date: February 22, 2011.

What do puppies love? Puppies love to run and play, puppies love to eat and sleep, and puppies love you. This over-sized board book with a unique sliding-panel format is designed to introduce youngsters to the delights of puppies. With colorful illustrations and adorable photographs of puppies under sliding panels, youngsters will love discovering what puppies are all about. Launch date: June 7, 2011.

Promote music appreciation and auditory development by introducing your little one to baby-friendly versions of classical masterpieces. A large, easy to press button allows your baby to toggle through 7 high quality and enjoyable classical melodies at home, or for on-the-go fun. It also has colorful lights that dance across the screen to enhance each entertaining melody and promote visual perception. Featured melodies include excerpts from Mozart, Chopin, Vivaldi, and Rossini. Toy also includes Off/Low/High volume control and 2 AA batteries.
 —  As of 10.25.10, this product had 5 out of 5 stars from 56 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Durable, engaging, mesmerizes infants.

This is a new activity toy that provides a variety of activities and sounds to keep baby entertained while on the floor or in the crib. Use on floor, or attach straps for use in crib. Includes multiple activities to develop different motor skills.
Awards: Dr. Toy 100 Best Children's Products - 2010

This soft, multi-textured friend is designed to be both cuddly and educational. The youngest babies can hug him to hear a Baby Einstein melody and explore the textures for tactile development. As children grow they can learn color names by squeezing each leg to hear its color in English, Spanish or French. The Octoplush includes volume control and requires two AA batteries.
 —  As of 8.30.10, this product had 4 out of 5 stars from 31 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Cute, educational and appeals to children. CONS: Colors can wear off with time.

This set of three soft, squishy blocks features textures, sounds and imagery to keep babies engaged and entertained with stacking and discovery. The small block features real-life imagery, an apple-shaped teether and number learning, the medium block features crinkle sides for sound effects, number learning and colorful imagery, and the large block features 3-D butterfly wings with crinkle, real-life imagery and number learning.
  — As of 8.24.10, this product had 5 out of 5 stars from 5 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Entertaining and well-priced.

The colorful ball is flexible and includes sections that allow babie to mix and match red, blue, yellow and green. Designed for little hands to grasp, it includes a rattle inside for baby to shake and measures 4" in diameter.
  — As of 1.10.2011 this product had 5 out of 5 stars on Target.com from 11 reviews and was listed as a top 30 bestselling toy. Pros: Assists in motor-skill development; makes rattling sounds.

As of 1.10.2011 this product had 5 out of 5 stars on Target.com from 11 reviews and was listed as a top 30 bestselling toy. Pros: Assists in motor-skill development; makes rattling sounds.

Press or tickle the dog’s black and white satin tummy to hear it bark. Its permanently attached link allows kids can take the plush anywhere. A green dragon that says “bleh” and a chirping red bird are also available.

Babies and toddlers will enjoy finding farm animals and playing a simple puzzle game. Photographs of animals appear on fun-sized magnets that fit into the scenes of the book. This magnetic puzzle book is intended for children over the age of nine months.

Babies will learn 12 common words, while discovering the sound of poetry. The DVD combines poetry with puppet shows, funny sound effects, colorful images and the music of Beethoven. The DVD features repeat play, Spanish, French and English language tracks, discovery cards, puppet shows and a toy chest. This item is intended for children over the age of six months.

The music-filled DVD introduces babies to lions, tigers, dolphins, fish and more from all over the world’s different environments. Babies will be taken on an adventure that blends wildlife footage with puppet shows, colorful images and classical music. The DVD features repeat play, Spanish, French and English language tracks, discovery cards, puppet shows and a toy chest. This item is intended for children over the age of six months.

An activity center and jumper all in one, the innovative Baby Einstein Musical Motion Activity Jumper will captivate your little one! Three developmental play stations offer tactile activities and stimulation for the development of fine motor skills. Classical melodies and colorful lights provide additional entertainment!

Turn baby's crib into a place to play, explore and discover! Baby learns cause and effect and develops hand-eye coordination by pressing buttons that reward with lights, music, swimming fish, ocean sounds and bubbles. Soft textured head and feet encourage tactile development. Classic melodies are perfect for soothing baby to sleep, and a convenient button activates a soft light so you can check in without waking your sleepyhead.

Promote music appreciation and auditory development by introducing your little one to baby-friendly versions of classical masterpieces by Mozart, Vivaldi, Chopin and Rossini with the Baby Einstein Takealong Tunes. A large, easy to press button allows your baby to toggle through seven high quality and enjoyable classical melodies at home, or for on-the-go fun.
  — As of 8.24.10, this product had 5 out of 5 stars from 53 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Engaging and well-designed

Little ones will discover shapes everywhere they look with our playful introduction to five basic shapes. As babies develop, their understanding of the world and how its pieces ''fit'' together continues to progress. You'll enjoy sharing in the fresh sense of wonder that takes shape as your child greets each new discovery in ''Discovering Shapes.''

Count with me! Discovering new things and mealtime are so much fun with your Baby Einstein zebra friend. Imported.

Count with me! Discovering new things and mealtime are so much fun with your Baby Einstein dragon friend.

The Monkey Teether Bib is a soft, brightly colored, knit terry bib featuring the monkey from the Baby daVinci™ DVD with teether feet.

Meal time is learning time for baby — and fun, too! Our ultra-practical eat & discover™ collection has the baby-smart features you rely on plus lots to stimulate learning. Baby will discover colorful letters, numbers and nature.