Using the High School Musical Dance Mat, kids can dance along to “Bop to the Top,” “Get’cha Head in the Game,” “Breaking Free” and “We’re All in This Together” from the hit movie “High School Musical.” Different areas of the mat will light up to indicate to kids where to move. All routines are pre-programmed and vary from beginner level to star level to superstar level. Launch date: July 15, 2007.

Kids clip the Jammer onto their hips and then DANCE to make the music play. Three different types of play included: 1) Dance to Jam Mode: Start moving and the music plays, 2) Beat Box Mode: Hip Pop’s rhythm goes on as fast as you do, and 3) Freeze Dance Mode: Dance until the music tells you to stop. Kids can wear it and dance to 3 different HSM 3 songs: “Scream,” “Night to Remember” and “High School Musical.” 'The Jammer provides great fun and exercise at the same time, using the most popular movie of the year for tweens!" enthused Scott Goldberg, PR and promotions manager for Zizzle. Launch date: 09/01/2008

Kids can sing along with 10 High School Musical songs from all three movies, singing solo or with the High School Musical characters. It plugs into the TV to show lyrics and cast photos on screen. Launch date: September 2008.

Kids can jam along to their favorite High School Musical hits as sung by the original cast. The High School Musical Rockerz line also includes the Rockin’ Keyboard and the Jammin’ Guitar. Kids can add their own sound effects and riffs to the music. Launch date: July 15, 2007.

Any child can become a pirate with this 10-piece Jack Sparrow outfit set. The set includes an adjustable headband with beads and dreadlocks, an extending telescope, a dagger, a tri-corner pirate hat, an ancient navigational chart, three adjustable rings and two temporary tattoos.

With these dueling target swords, children can battle as Jack Sparrow or Davy Jones. Once they choose hit targets, the game begins. The sword of the player whose target is hit first collapses, declaring the opponent the winner. Launch date: January 1, 2007.

Children can pretend they’re Jack Sparrow with his trademark wristband and hand guard. The button activates real spinning dagger action, while battle sound effects and phrases add to the excitement. The dagger is removable for even more “Pirates” play. “Boys have always wanted to be like pirates,” Zizzle PR and promotions manager Scott Goldberg said, so the Pirates of the Caribbean license has "pushed us to where we are today. The price is right and the license is one of the top boys’ action lines this year.” Launch date: January 1, 2007.

Child-size role-play set features Jack’s trademark headband with dreadlocks, beads, compass, sword, three carved rings, bracelet, temporary tattoo and cannibal eye stickers.

Zoundz, a 2007 Oppenheim Toy Portfolio Platinum Award winner, creates a fusion of self-composed music and a light show. Users can create their own riffs and fine tune creations with the mode switch, enabling adjustment of tempo, volume and echo. Each interactive “hot spot” lights up when a pawn is placed, and grooves to the music’s tempo. Color indicates music type, with red indicating sharper tones and blue reflecting softer sounds. “Zounds lends itself to a diverse audience….And as a speaker for any iPod, it has numerous traits that transcend toys,” Marc Rosenberg, chief marketing officer for Zizzle, told TDmonthly.” Launch date: September 2006.

This dog responds to 15 different commands, including “speak” and “lie down.” It received the Oppenheim Toy Portfolio Platinum Award for 2007. Launch date: September 2006.

Zizzle Arcade Floor Pinball has a stylized look of a real arcade pinball machine. Two players can compete for a high score, playing on a wood cabinet that houses a colorful bold playfield design that includes arcade pinball features, such as pop bumpers, spinners, solenoid controlled flippers, multilevel ramps, led lighting, roll-thru lanes, wire ball guides, backlit LCD scoring, slingshot kickers, targets, tilt and more. The machine truly comes to life with real sound effects and independent flipper buttons that control all the wild pinball fun.

iZ from Zizzle is a 9", three-legged fusion of toy and music. The unique character, which will initially be available in red, green and blue, provides a broad-aged audience a multitude of play opportunities. Kids start by pressing his stomach to start a beat. Once they find a sound they like, they move to iZ’s right ear to add a little rhythm to the equation, and turn his left ear to find a musical lead. An easy-to-use tempo control makes the sounds limitless as players create tunes never heard before. iZ’s eyes even independently rock out to the innovative tunes created, bouncing up and down independently of each other. Also, a special “flicker” switch dangling above the hysterical creature’s head adds sound effects and “scratch” to really kick up the jam! iZ also speaks his own special “jibberishy” language to add the most amazing commentary to any tune.
— Jan Cummings, assistant manager at the Tucker, Ga., Toys “R” Us said: “They are the hit of the season. We got them in, sold them out, got them in again … and they’re selling out. Everyone likes them.”
— Amazon.com ranks this as one of the hot toys for Christmas 2005.
— The company is headed by the same team that developed and marketed Furby, one of the best-selling toys of the past 10 years.