These reusable building sticks are made from colored string coated with a special wax. Flexible Bendaroos building sticks are designed to adhere to virtually every household surface, and are easily removed to be used again and again. "Bendaroos' durability sets it apart from competitors. Bendaroos reusable materials allow kids to play for hours. Also, since Bendaroos do not break or wear, parents need not worry about buying replacement sets," Lindsay Durr, account coordinator at 360 Public Relations, told TDmonthly on behalf of Bendaroos. Launch date: August 2009. This product received a 2009 Outstanding Product iParenting Media Award.