Hours of creative entertainment for the young jeweler are packed into this boxed learning-activity-turned-craft. Kids can use the bright laces, various shapes and alphabet beads to create keepsake jewelry for themselves or parents, or use the kit as a reusable lacing set to practice spelling and patterning. 
— “The Melissa & Doug bead stringing kits” are the best-selling craft item at Let's Play in Hillsboro, Ore., Owner Shirley Reilly told TDmonthly in fall 2008. Reilly said she sells around 20 kits per month.
— Fifteen percent of 44 retailers said Melissa & Doug supply their best-selling craft kits.
— Kim Emigh, VP of E-commerce at Growing Tree Toys in State College, Penn., told TDmonthly in a Fall 2012 survey that this was a top-2 best selling jewelry item at their store.