Plus-Plus is a brand new breed of construction toy. Made in Denmark (the land of LEGO!), it is the ultimate in open-ended, imagination-driven simplicity. Each piece is the same shape - two plus symbols joined together - allowing for endless possibility. Available in Basic or Neon colors, and in 100pc, 300pc, 600pc and 1200pc. MSRP from 9.99 to 59.99. Launch date: July 2012.
— In a September 2014 survey, Kai Rady, owner of Shenanigans Inc in Charlottesville, Va., told TDmonthly that Plus Plus is one of the store's best-selling novelty items.
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