An alternative to plush, Rubbabu is made from natural foam rubber and covered in bright, colorful flocking. The Alphabet Set has 26 letters that are perfect for learning letter identification and spelling. Children are drawn to the visual and tactile appeal, and parents and teachers love the educational value. Display Idea: Display the full alphabet sets on shelf space at eye level. Ensure a demo is displayed so that both children and parents can feel the unique product. (Product was formerly dist. by PlaSmart)
Awards: Parent's Choice Award 2010.

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