Charm Candy comes complete in individual bakery boxes that reveal an unexpected treat, real bakable (and reusable) cupcake liners and necklaces with retro-reminiscent bubble heart pendants. For a little icing on the cake, each bakery box features a Surprise Cupcake recipe on the back to inspire custom confections.
— In a September 2010 TDmonthly survey, two of 44 retailers named Charm It! charms a top-selling jewelry and accessory item.