Now everyone in the armed forces can get a custom action figure that looks just like them; after all they are all real heroes. Each comes dressed in either , Army, Navy, Air Force or Marines Dress Uniforms and each has a 20-second on site recordable voice chip. The figures were inspired when Herobuilders founder, Emile Vicale, was separated from his 2-year-old daughter. “She would walk around with my pictures in her hands and was always looking for me,” said Vicale. “When I heard this, I made several action figures of myself, each with special messages for different situations …and now she drags "baby Daddy" around wherever she goes. So it was just obvious to me now why Military personnel need a memorable cost effective gift for family and friends” Special discount price of $380.00 for military personnel is for the first figure; copies are $39.95 each. Launch date: May 2007.
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