This is a complete, all-natural prenatal supplement system. "It's the most complete and only all-natural prenatal supplement on the market. All others are incomplete and/or include many to all synthetic ingredients that many can't absorb," Birgitta Lauren, president of Expecting Fitness Inc., told TDmonthly. "Whether you miss some nutrients and or you can't absorb the synthetic ones, you may end up deficient in some nutrients or get toxic high levels of others; either way, baby will suffer. Prenatal nutrition molds the health or lack of it, of a baby for the rest of its life." Launch date: August 2007.