The water-resistant SpokeLit attaches to the spokes of a bike and helps keep the rider safe by glowing or flashing a red or green L.E.D. light. It comes with two long-life replaceable batteries and can be installed in seconds. “Many employees commute to work via bicycle everyday but wanted a more effective way to illuminate their bikes than the current products on the market offered. The SpokeLit was born from this desire,” Marketing Assistant Alyssa Corona of Nite Ize explained to TDmonthly Magazine. “The innovative design slides easily onto standard three-cross wheel spokes and stays securely in place while riding.” Launch date: April 1, 2008.
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