Triggered by movement or impact, the water-resistant Britepack sets off a pattern of LED lights and shuts off when not in use. An added fun feature to an ordinary school item, the Britepack serves as a safety feature in urban areas so kids can be more readily seen in traffic or other low-light situations. Designs are available in various styles and sizes and include 16” wheeled and non-wheeled (all Britepacks are equipped with shoulder-straps) for toddlers, kids and adults. "Parents who worry about their kids carrying a heavy backpack often lean towards rolling bookbags…unfortunately, kids don’t think they’re very cool," Christine Simmons of Tomorrow Inc's media department told TDmonthly. "But with the Britepack, parents get what they want (a safe bookbag that can also be seen at night) and kids get what they want (a trendy and fun school accessory)!" Launch date: December 2007.