"Creativity for Kids is big seller ... The other
company we sell a lot of is Klutz; kids can take the book and do
something with it."—Christine Hildebrand, owner, Alphabet Moon Toys, Davis,
CA December 2006
"The No. 1-selling item in my store is a cash register for both boys and
girls by Learning Resources."—Timothy Kim, owner, Jitterbugs
Toys, Irvine, Calif., December 2006
"[Language Littles] are really fun, educational and soft."—Amanda
Scadina, Manager, Cheeky Monkey Toys, Menlo Park, Calif., August 2006
www.cheekymonkeytoys.com
"Customers are going for the more expensive, signed and dated, one-of-a-kind
pieces."—Shellie Kazan, Owner, Shellie's Miniature Mania Inc,
San Carlos, Calif., October 2005
"Horror movies are popular right now, so the toys have just taken off. Every
time there's a war going on, the horror movie market gets more expansive."—Bob
Webster, Manager, Meltdown Comics & Collectibles, Los Angeles, Calif., October
2005
https://www.meltcomics.com/
"I primarily stick to sea-life type of plush since we are at the beach."—Kathy
Cortez, Owner, The Sky's the Limit, Pismo Beach, Calif., August 2006
https://www.beachcitykites.com
"People love the rummy concept, where you need to go out, and this is an unusual
variation with a little bit of Scrabble thrown in."—Roberta Edwards,
Owner, Wishes Toy Store, La Quinta, Calif., February 2006
"There's a new series called 'The Sisters Grimm' that I'm really liking.
There's also a series by Cressida Cowell ['How to Train a Dragon'] that
does well."—Cinda Meister, Owner and "Tween Queen", Building
Blocks Toys, Inc., Morgan Hill, Calif., January 2006
"[An ideal supplier will] take care of any shortages and problems with shipments."—Scott
Rajcic, Owner, CM School Supply, Upland, Calif., December 2006
"When I go to a gift show ... I'm looking for that odd company that no one knows
about."—Pam Buars, Owner, The Ark, San Francisco, Calif., December
2006
www.thearktoys.com
"A good 9-and-up game is Pirateer, from Reveal Games."—Genevieve
Collonge, Manager, Wooden Horse, Los Gatos, Calif., December 2006
"Anything that has to do with knitting, crocheting, that sort of thing, and
we sell a lot of the Klutz."—Rosie Morris, Manager, Whiz Kid
Toys LLC, San Luis Opispo, Calif., December 2006
"My clientele is divided evenly between collectors and children. "—Kim
Walter, Manager, The Miniature Scene, Campbell, Calif., October 2005
"Bambini: [We're] selling a lot of their old fashioned side snap
undershirts and panties with ruffles."—Suzanna Gaddis,Yesterday
& Today, Port Hueneme, Calif., Winter 2005
"Allowing customers to submit purchase orders through my website opened
up sales to schools and school districts, many of them outside my home state."—Jeff
Boss, Owner, Brain Builders, Moorpark, Calif., February 2006
"Typically, stores fall into three categories: the big box store, the video-game
store and the educational toy store. We wanted to do something different and
create a store with a retro '50s type of feel that both parents and their kids
could enjoy."—Dave Brisbois, Owner, The Toy Dept., Pasadena, Calif.,
October 2005
"At my store, collectors are an even mixture between moms and kids, grandparents
and collectors."—Dayle Dodds, Owner, Carmel Dollhouse & Miniatures,
Carmel, Calif., October 2005
"Vampires appeal to both sexes. They have an erotic appeal."—Del Howison,
Owner, Dark Delicacies, Burbank, Calif., October 2005
"The Wee Sings CDs are still around and selling."—Emily Holmes,
Sales Associate, Ambassador Toys, San Francisco, Calif., May 2006
"BeBoP Kidz is a top seller at my store."—Frank Meyer, Manager,
A Child's Delight, Corte Madera, Calif., May 2006
www.achildsdelight.com
"Games of Wonder makes popular games for the holidays."—Christina
Wallerstein, Owner, Playworks, Pasadena, Calif., December 2006
www.playworks.net
"Hagen-Renaker is the only one we carry; the winter scene is a
popular collectible, hand made in California."—Natasha Robinson,
Sweet Dreams, Orinda, Calif., December 2006
"Hard to keep on the shelf is Gamewright card games; that's because
they can be played by kids all the way up to adults; they're nice because they
don't take all night."—MariCela Anguay, Owner, Dragonfire Toy
Co., Woodland, Calif., December 2006
www.dragonfiretoyco.com
"The Adora dolls do better than the Middletons."—Ruth
Feldman, Co-Owner, The Doll Shoppe, Sherman Oaks, Calif., December 2006
www.dollshoppe.com
"I do some ordering online, probably 20 or 30 times. I like it. I like
quiet time, and no pressure from sales people; if I have online ordering capability,
why bother with salespeople?"—Donna Pollard, Manager, Something
Special, Clayton, Calif., November 2006
"Money became a lot thinner in smaller stores after 9/11; going online
gives a chance to put things on that other people don't have."—Cynthia
Whitfield, Owner, Cynthia's Educational Toys, Oakland, Calif., November 2006
"I go to the [trade show] in Los Angeles and the one in San Francisco."—Gail
Smith, Owner, Toy-Go-Round, Albany, Calif., November 2006
www.etoy-go-round.com
"Screwball Scramble by Tomy Corp. is a store standard."—Jane
Naisbitt, Vice President, Thinker Things, Del Mar, Calif., April 2006
"The strips are tied into a flat knot and wound around, and when you're finished,
you have a five-sided shape that you push in on each side to make a puffy star."—Vicky
Mihara Avery, Manager, The Paper Tree, San Francisco, Calif., December 2005
www.paper-tree.com
"The sales [of Earth Ball] are good. It's probably our best selling
glow-in-the-dark product."—Lorena Lopez, Manager, Puzzle Zoo, Santa
Monica, Calif., May 2006
www.puzzlezoo.com/puzzlezoo.htm
"Manhattan Toy
specifically addresses the needs of newborns and toddlers."
—Lori Rumsey, Owner, Mother and Baby Source, Davis,
Calif., December 2006
www.motherandbabysource.com
"We used to do plastic marble runs, but they were so flimsy."—Melissa
Moore, Owner, Toy Crazy, Malibu, Calif., April 2006
"Anime and manga properties sell well."—Chris Shorb, Owner, Third
Planet, Torrance, Calif., January 2006
"We continue with the same 10 lines we carry."—Chris Gale,
Toys, Games & More, Clayton, Calif., November 2006
"We're offering a Flamenco costume as part of our dress-up line."—Arjuna
Twombly, Customer Service, zebrahall, San Francisco, Calif., October 2005
www.zebrahall.com
"Ringgz is another good game we really like — a wood board
game from Blue Orange."—Annette Garcia, Co-Owner, The Wee
Loft, Dana Point, Calif., December 2006
"[Schleich] toys have a historical element that I think parents
like."—Don Snyder, Owner, SacToys, Sacramento, Calif., December
2005
www.sactoys.com
"The Skrumps sell really well in our store."—Wallace
Harvey, Buyer, Manager, Three Cheeky Monkeys, Los Angeles, Calif., May 2005
"Knights and dragons and pirates are the biggest category in the world.
Adults are actually buying it — 9 and up, primarily males."—Mark
Phillips, Thinker Toys, Carmel, Calif., April 2006
"[The Svengali deck is] one of the most popular-selling decks of
cards in all of magic."—Gerald Kirchner, Vice President, Magic
City, Paramount, Calif., December 2005
www.magicity.com
"There's a new line from Melissa & Doug named First Play
that I think is going to be strong."—Thom Maslow, Owner, Learning
Express of Belmont, Belmonst, Calif., December 2006
"Ticket to Ride by Days of Wonder. Those have been doing
really well, and lots of those Days of Wonders games do well: Shadows over
Camelot."—Eric, Manager, Gamescape, San Francisco, Calif.,
June 2005
"Transformers by Hasbro have always done really well."—Helen
Dean, Owner, Toy Safari, Alameda, Calif., December 2006
"My game-plan [at Toy Fair] is to see new, unique sources that I have not seen
before ... I go up and down every aisle."—Dennis, Linden Tree Children's
Recordings & Books, Los Altos, Calif., January 2007
"We don't go [to Toy Fair] anymore for the last several years; we just
got tired of going. Our reps keep us informed of what's new."—Lance
Ghulam, Manager, Handlebar Toys, Lafayette, Calif., November 2006
"We have a lot of media coverage on a couple of our products: A pushing
car with ABC blocks in it that's a little bit more. It's by The Toy Workshop."—Jason
Oliver, Chief Operating Officer, Oompa Toys, Los Angeles, Calif., December 2005
www.oompa.com
"What Hasbro has done is bring a lot of classic board games like
Battleship, Connect Four, Hungry Hippos, Trouble, the matching game —
all those kinds of things — down to travel size. Those are always good
and people ask for them."—Steve Meynig, Store Manager, Tom's Toys,
Beverly Hills, Calif., July 2006
"You know what is really, really cute is the Douglas purses with
the animals in them, and the backpacks with the animals hanging off. They are
incredibly cute."—Pam Byers, Owner, The Ark, Berkeley, Calif.,
August 2006
www.thearktoys.com
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