My STUFFIE is the mom/teacher created, multi-use sensible solution to stuffed animal clutter. It's storage, soft seating plus a large plush puppy. My STUFFIE measures 22 inches high, holds 50+ stuffed animals, has three (3) mesh windows for viewing contents, rear Velcro opening/closure. Transforms into soft bean-bag like seating when full. Can also be used for a hamper. "Independence and responsibility can be taught and can be fun using My STUFFIE because it is fun and easy to use. Innovative design makes cleaning up fun with added benefit of built-in reward when soft toys have been placed inside: soft seating plus a huge plush puppy. Children experience self-confidence, increased self-esteem using My Stuffie," Patricia Klotz, President of Lemonade Innovations Inc, told TDmonthly. Launch date: February 2011.