This special assortment of 8 fuzzy colorful durable, safe and fun toy vehicles includes plane, car, fire engine and bus. They are the perfect size for little ones to grab onto. With all the different colors and shapes they provide endless hours of pretend play and story telling. Rubbabu toys are made of soft, squishy rubber foam, which is organic, hypo-allergenic, and completely biodegradable. They are covered with the brightest, best-quality Swiss flock for a surface your child will enjoy playing with. This is a safe, durable and fun toy for preschoolers to enjoy at home and on travel. They are also available as a Little Vehicle Assortment B and the new Shape Sorter Bus.
Awards: 2012 Dr.Toy Best 20 for $20

The Shape Sorter Bus is a soft, squishy colorful vehicle for little ones to hug, hold, and play with, plus it has an extra bonus of a shape-sorting game built into the sides. Six friendly faces pull out of the sides of the bus, all in different colors and shapes. Rubbabu toys are made of soft, squishy rubber foam, which is organic, hypo-allergenic, and completely biodegradable.
Awards: 2013 TDmonthly Seal of Approval, 2012 Dr. Toy 100 Best Toys

Rubbery letters cover with a soft flocking and done in bright primary colors make these an eye appealing way to know and name the alphabet. The magnet is totally encased in each letter so no fear about safety. These are a great way to give kids a feel for the shapes of the letters, building a sensory awareness that will help them remember and eventually write.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Gold Seal, 2010.

These balls come in many colors and interesting shapes. Some like the Crater ball has finger holds while the Bubble ball has bumps. You might also like the Fashion balls with swirling indents that make them easier to grasp. Or look for the ones with alphabet letters, geometric shapes, or numerals molded into their surfaces. They are the size of a softball and make a nice impulse toy that leads to active play.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Gold Seal, 2010.
— Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly in an April 2013 survey that they sell around 20 Rubbabu balls a month, making them a best-seller.

The new soft and colorful Rubbabu 2Skoolbus is fun and the rounded body and soft wheels make it is uniquely huggable.  Made of natural rubber, it is a great alternative to PU foam, and is as plush as it is strong despite its soft texture. Skoolbus is available in all the Rubbabu colors – so there’s plenty to choose from.
Awards: Dr. Toy 100 Best Children's Products - 2010

This set of three different trucks includes a dump truck, fire engine and bulldozer. All have the same, popular, velvet-like flocking as the other Rubbabu vehicles, but have movable parts to encourage active play. Launch date: March 2009. (Product was formerly dist. by Plasmart)
Awards: 2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal.

These building blocks have soft connectors so children can easily build with them. They are tactile and great for early spatial learning.
Awards: Parent's Choice Award 2010. Launch date: March 2009. (Product was formerly dist. by PlaSmart)

A unique alternative to the traditional plush toy, Rubbabu are durable as they are soft. Made from the natural sap of rubber trees and covered with colorful flocking these tactile, easy-to-handle activity vehicles encourage creative and imaginative play. The soft rubber wheels can be squeezed and rolled for hours of fun. The popular Micro Vehicles are getting company in 2008 with the addition of Micro Animal Vehicles. Also new for 2008: Rubbabu Balls and Mascot Cars. Available in an assortment of sizes, vibrant colors and designs. Launch date: 2008. (Product was formerly dist. by PlaSmart)

An alternative to plush, Rubbabu is made from natural foam rubber and covered in bright, colorful flocking. The Alphabet Set has 26 letters that are perfect for learning letter identification and spelling. Children are drawn to the visual and tactile appeal, and parents and teachers love the educational value. Display Idea: Display the full alphabet sets on shelf space at eye level. Ensure a demo is displayed so that both children and parents can feel the unique product. (Product was formerly dist. by PlaSmart)
Awards: Parent's Choice Award 2010.

An alternative to plush, Rubbabu toys are made from natural rubber foam and are covered in bright, colorful flocking. The Rubbabu balls have wonderful visual and tactile appeal and come in an assortment of shapes. They are great for rolling, catching, and bouncing. Display Ideas: Have the Rubbabu balls in a large plastic bin that allows children and parents to easily touch and feel how unique the line is. (Product was formerly dist. by PlaSmart)
Awards: Parent's Choice Award 2010

Made of rubber and covered with colorful flocking, these fun, easy to handle activity vehicles are as durable as they are soft. Available in micro, mini and large sizes and an assortment of colors – collect them all. (Product was formerly dist. by PlaSmart)
Past Videos: ABC Kids Expo 2008