TimeBuddy is designed as a fun, interactive toy that teaches children the concept of time and time management. It connects children’s activities to specific times during the day, helping them develop routines and the understanding that activities are done during certain intervals. Fully customizable, TimeBuddy helps parents tackle the challenging task of managing their children's daily activities against their own. "There are no other products on the market that teach the skill of time management. This unique approach at teaching children schedules and routines will help them become successful adults in a busy society driven by time," Amanda Vasil, Account Executive, AKHIA, told TDmonthly. Launch date: March 2010. — As of 05/13/2011 this product had 5 out of 5 stars from 3 reviews on Amazon.com. Awards: Dr. Toy 100 Best Children's Products - 2010